Cleveland, OH (PRWEB) December 13, 2010
Mongoose Metrics, an enterprise-level call tracking and conversion analytics provider, today summarized the key developments for 2010 in the field of phone call tracking and attribution analytics.
By far, the biggest advancement in 2010 was Googles entry into the call tracking space with their Nov. 2 announcement of Google Adwords Call Analytics. The basic concept of the Google Adwords Call Analytics reporting platform works much the same way as many existing call tracking services. In Googles offering, a limited set of data points are logged and recorded within the Adwords account dashboard. Of course, Googles call tracking product tracks only one source: Google Adwords. More sophisticated solutions, including Mongoose Metrics, track phone calls from other search engines, organic traffic, social media, email and traditional advertising sources.
We see Googles entry into call tracking as an inflection point for the entire industry. Essentially, Google has validated call trackings promise of delivering the missing piece in the online marketing analytics puzzle, says Bradley E. Reynolds, chief executive officer for Mongoose Metrics.
2010 also saw the adoption of speech analytics technologies by many call tracking vendors, including Mongoose Metrics. Mongoose Metrics launched Conversation Conversion Dynamics, a speech recognition technology to assess real-time ROI. CCD is an overlay feature on top of call tracking which records every move web-to-phone visitors take to reveal patterns of actions and behaviors.
Additionally, Mongoose Metrics introduced a number of features to enhance the call tracking experience for customers including a reverse proxy server, API and PCI compliance. The company also began providing service to Canada and the United Kingdom.
Integrating call tracking data with bid management providers, web analytics companies and CRM software packages also became de rigueur in 2010 especially for highly technological companies such as Mongoose Metrics. In 2010 Mongoose Metrics partnered with a number of leading web analytics and bid management powerhouses including Kenshoo, Marin, Acquisio, Unilytics and SearchIgnite. By partnering with the leaders in bid management and web analytics weve been able to share the power of call tracking data with more sophisticated marketing professionals than ever before, Reynolds says.
And, finally, to top off 2010, Twitter chose Mongoose Metrics (@mongoosemetrics) as one of only 20 beta testers in the world for its newly launched Promoted Tweets beta advertising platform. Promoted Tweets launched on Nov. 1 and since then Mongoose has significantly increased conversions, followers and Klout.
About Mongoose Metrics
Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industrys first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics and Omniture SiteCatalyst. The companys innovations also include keyword-level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. Mongoose Metrics is a privately-held company based in Independence, Ohio and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.
About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each callers online behavior and buying persona.
More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure — but also analyze — offline conversions (phone calls) to more effectively determine success and make informed spending decisions.
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