Cleveland, OH (PRWEB) May 17, 2010
Mongoose Metrics, an enterprise-level call tracking solutions provider, today announced its formal compliance with the Payment Card Industrys (PCI) Data Security Standards (DSS) which assures anyone doing business with the company that their data transactions are guarded with the utmost safety and strongest protection measures. PCI DSS is a worldwide information security standard defined by the PCI Security Standards Council made up of the worlds leading credit card companies including Visa, MasterCard and American Express. The Council was created to help organizations that process card payments prevent credit card fraud through increased controls around data and its exposure to compromise.
We are proud to offer this extra measure of safety to our stakeholders to protect and assure that all credit card transactions are secure against fraud. Most importantly, it shows that we have crafted and adhere to enterprise processes and procedures, says Bradley Reynolds, chief executive officer of Mongoose Metrics.
The current version of the standard (1.2) specifies 12 requirements for compliance organized into six related groups called control objectives. Visit http://www.mongoosemetrics.com/pci_compliance.php to view or download the companys complete explanation of how it protects and secures credit card transactions.
About Mongoose Metrics
Mongoose Metrics is a privately-held company based in Independence, Ohio, and was founded in 2007 by information technology and telecom veterans, Stephen Abbey, Bradley Reynolds and Jeff Tirey. Mongoose Metrics is the authority for exposing what happens before, during and after phone conversations to assist clients with actionable data for quick and effective marketing spending. The company developed the industrys first patent-pending phone call tracking technology which integrates phone call reports into third party web analytics packages such as Webtrends, Google Analytics and Omniture SiteCatalyst. The companys innovations also include keyword level tracking solutions for online marketers who need to understand what paid search (PPC) traffic is driving phone calls. In 2010, the company expanded its service coverage area to Canada and the United Kingdom. For more information about Mongoose Metrics products and services visit http://www.mongoosemetrics.com or call 1.877.784.0496. Follow us on Twitter @mongoosemetrics.
About Call Tracking
Call tracking is one method of lead generation measurement that brings substantial and highly measurable insight to the issue of understanding online-to-offline (web-to-phone) conversions. It enables clients to migrate from merely tracking the number of phone calls they receive from online advertising campaigns to understanding each callers online behavior and buying persona.
More importantly, call tracking allows businesses to calculate financial success for every form of advertising they are paying for. With call tracking, marketers now have an increasingly powerful tool to not only measure — but also analyze — offline conversions (phone calls) to more effectively determine success and make informed spending decisions.
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