Campbell Soup Company Warms To True Digital Marketing ROI

Campbell Soup Company Warms To True Digital Marketing ROI
the Campbell Soup Company integrated marketing VP Yin Woon Rani tells Beet.TV: “We've put our content in to other digital video channels. But we do love TV. There is something about the sight-sound-motion piece of TV which is still very powerful. We …
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There's No “I Didn't Sign Up For This” In Digital Marketing
This dynamic is very familiar to anyone within the digital marketing industry — it's that constant adjustment we make to calibrate to the changing landscape, required technical knowledge, and presumed skill set (i.e. what people expect you to be able …
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The 4 V's in Big Data for Digital Marketing
Digital marketing professionals declare big data as the next BIG thing in digital marketing. In the past years, only a few marketers take the time to keep tabs on the big data flowing across the different aspects of their marketing campaigns. This time …
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