Can financial services marketing meet the social media challenge?

Can financial services marketing meet the social media challenge?
As a result, integrating social media activity with the marketing strategies of financial services firms has been challenging. Concern about apparent lack of control within this medium and fears of breaking compliance and regulatory terms have seen …
Read more on The Drum

Here's How Social Media Marketing Will Change in 2015
Eight years ago I began my career as a social media marketer. To give this time frame some context, the year was 2007. Myspace was king, as was Digg, both of which are totally obscure today. Facebook was on the rise, Twitter was virtually unknown and …
Read more on Huffington Post

Why Is Social Media Marketing Failing?
My assertion that social media marketing is failing is driven by survey results. According to respondents to the 2015 Financial Brand Marketing Survey, few are finding that social media channels are effective in helping them achieve their marketing …
Read more on The Financial Brand

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