Can We Please Stop Hyping Social as the Marketing Messiah?

Can We Please Stop Hyping Social as the Marketing Messiah?
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to marketers, one could be forgiven for concluding that search's value pales in comparison to the much-covered social media. An …
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Tiger, Nike, Winning, Social Media and Reputation
Nike and Tiger Woods are no strangers to controversy. Nike has created its brand tying its name to famous athlete. That can be either a boom or bust proposition. Just ask them about Lance Armstrong. Tiger, on the other hand, is trying to remake his …
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Coca-Cola's Wendy Clark Defends 'Crucial' Social Media
Much has been made lately of social media marketing perhaps not pulling its weight in terms of business results. Indeed, a recent study from my own company suggested that social buzz or chatter does not generate sales lift. And, taken in isolation …
Read more on AdAge.com

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