CAPS National President – Bob Parker – January 11

CAPS National President – Bob Parker – January 11
Event on 2014-01-11 08:30:00
Experience 3DBob Parker, CSP, CAPS National President

How can you give your audiences an experience that they won’t want to soon forget? The expertise you bring to the front of the room will determine if you are worthy of getting in front of any audience ever again. In this session, Bob will explore some of the key dynamics to creating memorable experiences for your audience that will lead to them demanding you for their next engagement.

With nearly 14,000 people through his signature program throughout North America, Bob will share some insights into how he developed his experiential development activity, “The Pit Crew Challenge”, and how these principles can help you to create innovative and unique programming for your next client.

You will learn:

• Who should play expert to build credibility;

• The 3D’s to developing a great experience for your audience;

• Proven methods for keeping your audience engaged and playing along; and

• How to break with convention and still be relevant.About Bob – CAPS 2014 National President

Bob started out quite young in the speaking business developing his keynoting and facilitation skills. After 25 years, he has carved out a unique business model using experiential education, which capitalizes on all of his speaking, facilitating, consulting, and training skills. Working with clients of Duke Corporate Education, The Rotman School of Business, and other consulting partners, Bob’s programs are a resource for collaborative relationships that exemplify the value of CAPS.

Co-founder of the South-Western Ontario Chapter of CAPS, and Past Chapter President, Bob has served on the National Board of Directors since 2009. In this role, he served on the Board of Directors for BEICC (Business Events Industry Coalition of Canada) where he was the 2013 National Chairperson.“Picture Perfect Social Media”

This snapshot session will give you a chance to consider your current social media marketing methods, and introduce you to the OBSESS™ Model – a straightforward way to get more systematic about the work you do.Pam Robertson, Ph.D., M.A., B.Ed.

Pam is a go getter. A veteran of the public, private and not for profit sectors, her earlier work includes six years in the military where she learned about discipline, motivation and drive. Pam has embraced the challenges of career development and she is a balance advocate as well as a professional speaker and best-selling author.

A perpetual student, Pam studied teaching, vocational rehabilitation, human resources, coaching and career development, before she wrapped it all up neatly with a doctorate in career development studies. Near the end of her rope several years ago, she has finally figured out how to balance life to lead a full and happy life.

Pam lives in Edmonton, Alberta where she spends some of her free time messing up the kitchen, taking pictures, and writing obsessively.Afternoon Super-Session January 11/14 – “Speaking of Social Media” (2 hours)

As speakers you can spend buckets of money on advertising, clicks, and likes. Then there are the other marketing methods, and association fees, dinners, lunches, conferences to attend, and the advertisers who call us. How can social media help us to make the most of all that, and what does it REALLY cost to get a click, like, or share?

What does it mean to re-purpose content, and can I get away with it? What is a content marketing strategy, and editorial calendar, and do I need one? Can I buy one somewhere and put it to work for me?

This session will provide you with information you need to make the most out of your social media efforts, a handful of tools to help you get the most out of it, and a strategy to maximize your marketing plan.

at Chateau Louis Conference Centre
11727 Kingsway Ave
Edmonton, Canada

This entry was posted in Social Media Marketing and tagged , , , , . Bookmark the permalink.

Leave a Reply