Launches Improved Consumer Site

(PRWEB) January 22, 2012 announces the launch of its updated and improved consumer-lending site, featuring an improved loan application portal that upholds the companys commitment to providing fast online loans to consumers of all financial backgrounds. The new site also displays a sleek new user-interface that simplifies navigation, making it possible to access the application portal from any page.

The new site lets borrowers quickly get the information they need to make a decision about applying for a short-term loan, said company spokesperson Curtis White. Thats been our mission since we began in 1997, and it still holds true today.

Some payday lenders have been known to take advantage of people in need of immediate funds, charging inflated fees and interest rates. At, prospective borrowers dont pay a fee to submit a quick cash loan application.

The improved website serves as a kind of matchmaker between lenders and the people in need of short-term loans, usually ranging from $ 100 – $ 1,500. Once completed, the simplified online application is submitted to the sites proprietary network of lenders, who then offer competing loan terms to appeal to the borrower. A borrower can accept a lenders terms via e-signature. Once the loan is accepted, funds typically transfer to the borrowers bank account within 24 hours. takes steps to ensure that borrowers understand everything there is to know about the terms of their loan, especially sticky areas like interest rates and loan caps. The new website includes information on lending policies in all 50 states, including states that have banned payday loans entirely. The company has taken the stance that customers are better prepared to make financial decisions when they are fully informed.

The online loan application doesnt account inquire into a borrowers credit history, instead leaving that to the discretion of the lender, White stated. Without judgment, prying questions, nor any application fee, our updated website provides a fresh alternative to restrictive bank loans and credit cards.


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