Flower Mound, Texas (PRWEB) December 31, 2012
Catalyst Healthcare Marketing announces its 2013 Continuing Medical Education (CME) Accredited Physician Referral Program for Reproductive Endocrinology will spotlight best practices in ovulation induction. The full-service physician referral outreach and education program benefits fertility specialists working with a referral base in the medical specialties of obstetrics and gynecology (obgyn), family medicine, oncology and urology.
Educational programs for a physicians referral base prove invaluable for fertility specialists practicing in the dynamic field of reproductive medicine, says Catalyst President Amy Hall. We have found that communicating advances in the diagnosis and treatment of infertility in an interactive dinner format greatly increases comprehension and retention of information as well as decreases the time to patient referral to the fertility specialist. The added value of CME credit also boosts program attendance significantly.
Texas Fertility Center, a market leader in comprehensive infertility services, research and advocacy, partnered with Catalyst Healthcare Marketing to present educational programs starting in 2009, and has realized a 300 percent increase in attendance with the use of CME accreditation at their programs. They also noted a significant increase in patient referrals from program attendees.
We choose to work with a marketing consultant that recognizes the synergy among marketing, education and outreach efforts, says Dr. Kaylen Silverberg, a reproductive endocrinologist with Texas Fertility Center, in Austin, Texas. Sharing information with our peers about emerging therapies in reproductive medicine ultimately benefits patients, and that is the driving force behind our educational programs.
According to Catalyst Healthcare Marketing research, the addition of CME-based programs can increase program attendance from less than 5 percent to 10 to 15 percent, and live educational programs contribute to the post-RSVP retention rate. Further, CME educational programs reinforce the presenter as an industry thought leader.
As part of a comprehensive plan that includes web and social media, collateral campaigns and branding strategy, outreach marketing efforts create a lasting impression and invaluable connections with a referral base, says Hall. At Catalyst, we believe in the value of outreach marketing to physicians, as well as employees, media and the community.
The 2013 Catalyst Healthcare Marketing Program–packaged in a ready to present Powerpoint slide deck includes a one-hour CME credit for medical doctors (MD), nurse practitioners (NP) and physician assistants (PA). Additional assistance to physician practices includes grant funding application, event planning, promotion and follow-up communications to attendees.
Upon completion of the program, participants receive CME credit certifications via postal mail or email. The program is accredited in all states by an accreditation program offering AMA PRA Category 1 Credit.
Hall adds that Catalyst was founded on a belief she shares with the Accreditation Council for Continuing Education: The fields of medicine and science never stop moving forwardand neither should physicians.
About Catalyst Healthcare Marketing
Catalyst Healthcare Marketing group offers extensive experience in healthcare marketing, providing innovative marketing strategies including educational programs and outreach marketing; brand and logo strategies; market and competitive research; print collateral; social media; account interconnection and campaigns; web design, search engine optimization and marketing. Visit http://www.catalysthcm.com to learn how targeted marketing efforts can act as a catalyst.