Marketing and Branding Manager

Marketing and Branding Manager
Oversee the production of TV adverts, Newspaper and Magazine advertisements, direct mail packs, e-mail campaigns, websites, exhibition stands, road shows and liaise with art designers, copy writers, media buyers and printers. Supervise the sign-off of …
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"Marketing DNA Test" Makes Sales and Marketing Easier, Less Frustrating
As author of the world's best selling book on Internet advertising, The Ultimate Guide to Google AdWords, Marshall has experience to back up his statement. "I've consulted in over 300 industries and thousands of companies. Most marketing teams have the …
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As Google's Penguin 2.0 Goes Live, Internet Marketing Firm Cyberset Expects
When asked for the secret of their success, the answer turns out to be not such a secret for Cyberset, a Google Adwords qualified company. "Google is a company built on … Do not copy and paste outside material into the comment box. • Don't repeat the …
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3 Mobile Considerations in Retail Paid Search

3 Mobile Considerations in Retail Paid Search
Now with Google AdWords enhanced campaigns heading down the track like a freight train, it's time to reevaluate how you think about mobile for your retail accounts. Here are three things you should discuss with your … My agency ran mobile offers …
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On-Page Optimization – 5 Tips for Finding the Right Balance
Keywords are the starting point to any SEO campaign, and it's crucial to choose the best ones for your subject matter, industry and intended audience. Tools such as Google Adwords can be a good source of information on what people are searching for and …
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Google AdWords Updates Search Ads Trademark Policy

Google AdWords Updates Search Ads Trademark Policy
It has been hard for Google to find the right balance on dealing with trademarks and their search ads. Can you bid on competitors trademarked names? Can you use those trademarks in your ad copy? Google has updated their AdWords trademark policy to fit …
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Tracking Google Adwords Results in Salesforce: A How-To Guide
Adwords Editor makes it easy to copy / move items between Adgroups and Campaigns, and make bulk changes very quickly. … For tracking specific keywords, use Google's keyword insertion format in the Destination URLs of your Google Adwords ads. utm_term …
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Bing Ads vs. Google AdWords' Enhanced Campaigns – Web Design London
Any advertiser with a strong local presence will gain the most benefit but you could offer a special discount to someone just dropping by or hopefully, although this isn't guaranteed, even target them with different ad copy. You can see how selling the …
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When Big Companies Can Kill You. And When They Can't.

When Big Companies Can Kill You. And When They Can't.
The Clone isn't that hard to build since you already have a roadmap / app to copy / improve upon. Clone launches, is fine, maybe even very … I.e., it doesn't create more revenue for Adwords or enhance it automatically. Keep may add value to Android …
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Tips for selling on Amazon: Your eCommerce El Dorado awaits – SmartCompany
So the usual rules apply, great product photography helps, use long and super descriptive benefit-driven sales copy and an SEO'd product heading (incorporating the search term you want your product to rank for). It's amazing what a bad job most sellers …
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Hannes Snellman | Technology Newsletter 03/2013

Hannes Snellman | Technology Newsletter 03/2013
The Court of Appeal for Western Sweden (the “Court of Appeal”) and the Swedish Market Court (the “Market Court”) have recently ruled on two disputes concerning the use of trademarks as keywords in advertising on Google AdWords. The facts of the cases …
Read more on Linex Legal (registration) (press release)

Art Copy & Code:Google未来广告的试验场
根据用户的搜索词显示广告的AdWords是Google最大、最知名的广告产品,也是Google最大的利润来源2012年收入的87%是广告(如果剔除摩托罗拉手机的收入更是高达95%)。 不过广告的格局正在变化,移动广告不断发展,用户对 …
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Twitters eigen onderzoekstool gaat live in VS, UK en Japan
Promoted Tweets worden, net als Google Adwords, afgerekend op basis van 'Pay per click'; je betaalt dus alleen als iemand op de link in je tweet geklikt heeft. Maar zonder een klik blijken promoted producten ook al te werken. Alleen al door het feit …
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Tax return done? Nah, I've offshored myself

Tax return done? Nah, I've offshored myself
That I'd need sixteen highly paid unscrupulous lawyers and a copy of Tolley's tax guide in front of me. Actually, it wasn't hard, at all. First off, I had to choose my tax haven. Now, all the classics – Cayman Islands, Channel Islands, Luxembourg …
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A Pilot Study of Using Crowds in the Classroom
To copy otherwise, or republish, to post on servers or to redistribute to lists, requires prior specific permission and/or a fee. CHI'13, April 27 – May 2, 2013, Paris, France …… 47. Facebook. www.facebook.com. 48. Google Ad Words. https://adwords …
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Új account directorok és szövegíró a neo-ban
… Balogh Bea személyében új szövegíró érkezett az ügynökséghez. A szakember korábban a Tonicnál volt szövegíró, de a klasszikus copy writer-i ismeretek mellett Google Adwords vizsgával, social médiás és szerkesztő-újságírói tapasztalatokkal is bír.
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Google EU antitrust end in sight says competition chief

Google EU antitrust end in sight says competition chief
… Google was rumored to be offering in the US included a promise not to copy third-party content for inclusion in Google's own services, and tools that would allow AdWords users to compare their marketing performance with that of other campaign …
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Performance focus: What opportunities does mobile offer performance marketers
The frustration for networks and publishers alike is the tracking required is a carbon copy of their standard performance marketing campaign tracking and just needs to be added to any dedicated m-commerce sites. We've managed to mitigate the vast …
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