Blekko Powers RSS Search in Flipboards iPad Social Magazine

Redwood Shores, CA (PRWEB) May 17, 2011

Blekko, the new search engine that is using human curation to eliminate spam from search results, today announced it is powering searches for Flipboard, helping readers discover and browse by keyword when theyre seeking content in the popular social magazine.

Its a tremendous opportunity to partner with a great brand and an outstanding product that delivers such an awesome experience for its readers, said Rich Skrenta, CEO of blekko. We hope we can make the experience even better by pointing Flipboard readers to the absolute best sources of content via RSS feeds on any topic, without spam.

Flipboard’s goal is to bring everything that you care about together into one place. Our readers can find and browse content from their social networks with Twitter Search and Facebook Search, said Evan Doll, co-founder of Flipboard. By adding blekkos RSS search to Flipboard, you can now also find your favorite RSS feeds and enjoy them in a beautiful visual format within your social magazine.

Blekko developed a specific API for Flipboard that provides Flipboard users with the high quality content from RSS feeds. The API is part of blekkos ongoing efforts to weed spam out of search and will give Flipboard users direct access to the best feeds online.

Flipboard is one of the most popular apps on the iPad. It is featured in The App Essentials Hall of Fame in iTunes and is currently one of the 25 most popular free apps on the iPad.

Blekko has created a new kind of search experience that enlists human editors in its effort to eliminate spam and personalize search. Since its launch, the company has taken dramatic steps to clean up the swampy web.

Earlier this year, blekko announced it leveraged Facebook Likes as a way to help create a more trusted and social search experience. People who login to blekko with Facebook can see whether or not their Facebook friends Like particular search results or can choose to search only sites that are Liked by friends. Additionally, in blekkos latest integration of Facebook Comments, users can also choose to add the slashtag /facebook to any search query and see all results from their entire Facebook news stream.

About Blekko

Blekko was founded in 2007 to pursue innovation in search. The company has raised $ 24 million since its founding in 2007 from US Venture Partners and CMEA Capital, as well as leading angel investors including Ron Conway, Mike Maples, Jeff Clavier, and Marc Andreessen. Blekko has 25 employees, including former Google and Yahoo! Search engineers.

About Flipboard

Flipboard is the worlds first social magazine. Inspired by the beauty and ease of print media, Flipboards mission is to fundamentally improve how people discover, view and share content across their social networks. Start reading your magazine by downloading Flipboard at The company is based in Palo Alto, California and backed by legendary investors Kleiner Perkins Caufield & Byer, Index Ventures and Insight Venture Partners. You can follow us at


Blekko Review – Search Results For The Intelligent Marketer Blekko has many of the features of Google, but its customizable slashtags, seo data and much more make it a major competitor to Google, making the Behemoth of Search appearing clunky by comparison. As an active internet & video marketer, I love what Blekko can give me in terms of researching markets, both in terms of inbound links, keywords and so on. Blekko adds a whole new layer of intelligence to customizable search, and it’s refreshing to see its svelte and sophisticated interface giving Google a run for its money. I will almost certainly be featuring it in more detail in the video marketing training program, which you can find out more about at http
Video Rating: 4 / 5

Cybersecurity Awareness – Best Practices for Startups

Cybersecurity Awareness – Best Practices for Startups
Event on 2012-10-19 10:00:00

Who can you trust for critical information on how to achieve the minimum viable cybersecurity for startups and small businesses?  Hear from an all-star cast of expert panelists from Facebook, Cisco, Oracle, the White House and more at this Cybersecurity Awareness Month Town Hall.  What are best practices for defense without a huge budget or ops center?  Join us and find out!


Brian White, The Chertoff Group: Chief Strategy Officer (Moderator)


John Stewart, Cisco:  Senior Vice President and Chief Security Officer


Joe Sullivan, Facebook:  Chief Security Officer


John Heimann, Oracle:  Sr. Director, Security Programs, Global Product Security


TBD, McAfee


 Sameer Bhalotra, Impermium:   Chief Operations Officer (Moderator)           


Chuck McManis, Blekko:  Vice President Operations


Asheem Chandna, Greylock Partners:  Investor and Company Builder


            Wes Spain, Lawrence Livermore Nat’l Lab:  Program Director for Intelligence


             John Hering, Lookout Mobile:  Co-founder and Chief Executive Officer


            Abe Kleinfeld, nCircle:  President and Chief Executive Officer

at McAfee, Inc.
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