Content is King! AudetteMedia Launches Discussion List Focused on Content

(PRWEB) March 9, 2001

FOR IMMEDIATE RELEASE

Contact:

Fiona Lintner

Editor, AudetteMedia

Ph. 541.322.7307

mailto:fional@adventive.com

March 7, 2001, Bend, OR – ‘Build it and they will come’ is not always true on the Internet and the reason why AudetteMedia, http://www.audettemedia.com/ publisher of industry leading discussion lists for Internet professionals is launching I-Content. I-Content, published every Wednesday in both text and HTML, will help answer two of the most pervasively asked questions by Internet marketers, ‘How do I attract repeat visitors to my website?’ and ‘Then how do I cash in on traffic?’

Marcia Yudkin, I-Content moderator, explains that content is so important in marketing because, “For some businesses, content is all they really have to offer, so it must be the main focus of their marketing. For other businesses, content enhances the value and appeal of their other offerings. In both cases it becomes essential to figure out the best ways to present content and turn it into revenue.”

I-Content will explore how to acquire, present and make money from useful writings, pictures and data both online and off. For creators, publishers, website owners, syndicators, consultants and consumers

of content, I-Content provides a forum for exchanging ideas about running a business that involves either free or paid material.

“Today we’re having to cope with reduced attention spans, information overload, increased hostility toward advertising and an expectation that on the Internet at least one should be able to get something for nothing. These factors all have solutions, but woe betide the Internet business that tries to ignore these trends,” says Yudkin.

“I think people are giving up too easy on the challenge of making content sites profitable on the Internet. There are tons of solutions that haven’t even begun to be fully developed and tested yet. I’m looking forward to people sharing ideas, successes and challenges on this front on the list,” she adds.

Marcia Yudkin has been a content provider for 20 years, first as a freelance writer for magazines ranging from the New York Times Magazine and Psychology Today to New Age and Ladies Home Journal, and now as the author of ten books, a syndicated columnist, a writer for websites and a content entrepreneur. She has implemented numerous transformations of content from one medium to another and studied methods of monetizing content, such as turning seminars into tapes and manuals and web visits into paid subscriptions. Her books include Internet Marketing for Less Than $ 500/Year (Maximum Press), Six Steps to Free Publicity (Plume/Penguin) and Freelance Writing for Magazines & Newspapers (HarperCollins).

Yudkin says she enjoys trying to come up with innovative ways to present information. Moderating a discussion list returns her to what she most loved about school — exchanging ideas — without the frustrations of having to grade students who didn’t want to be there in the first place.

For more information on Marcia Yudkin: Creative Marketing Solutions (http://www.yudkin.com/marketing.htm)

About AudetteMedia

AudetteMedia, http://www.audettemedia.com/ established in 1995, is the oldest and largest advertising supported publisher of discussion lists for Internet professionals. List moderators are experienced industry-leading experts who filter the information and knowledge that they receive from opt-in subscribers. Lists published include: I-Sales, I-Search, I-PR, I-Design, I-Wireless and I-Strategy, plus nine others. With over 100,000 subscribers, discussion lists published by AudetteMedia enjoy steady growth, due to the high quality of their content, which consistently delivers relevant and useable knowledge to the Internet professional community.

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Hackers Beware! AudetteMedia Launches Discussion List Addressing Online Security Issues

(PRWEB) March 18, 2001

March 14, 2001, Bend, OR – The Information Age has brought not only the convenience of instant on-demand access to the knowledge and resources we desire, but with it the capability of an individual to hack a computer system or distribute an e-mail virus costing companies billions of dollars while causing worldwide havoc. AudetteMedia, http://www.audettemedia.com/ publisher of industry leading discussion lists for Internet professionals, is launching a new discussion list that will examine the security issues that matter to computing and business professionals worldwide. Published every Wednesday in both text and HTML, the discussion list is moderated by Mike Chapple, an Internet security specialist.

Chapple explains, “In our haste to develop Internet applications security concerns have fallen by the wayside. Only in the aftermath of e-mail viruses and distributed denial of service attacks are these issues emerging into mainstream thought. I-Security will provide a much-needed resource for computing professionals seeking to develop and maintain secure networks.”

“We’ll provide a forum where you can discuss everything from the latest firewall technology to the virus-du-jour that’s rampaging across the globe. You’ll find an eclectic mix of security practitioners ranging from security administrators to research scientists to managers just trying to defend their small piece of the Internet,” he adds.

IT professionals face a lot of security challenges. There is a lot of information out there, and the average IT professional doesn’t have time to sift through it all and maintain a good security posture in addition to their regular daily tasks. I-Security will provide a forum for IT professionals to have access to industry experts willing to discuss possible solutions to problems guaranteed to be at the cutting edge of computer and network security.

“Security is easy to ignore,” says Chapple. “It’s usually not glamorous work and often tends to be routine. Unfortunately, it’s also usually a thankless task because the successful security administrator is never noticed. However, when security is neglected the results can be disastrous.”

Chapple has been involved with computer security in one form or another for the past six years. “I strongly believe that security is vital to the continued success of all aspects of our society. I enjoy sharing my views and look forward to hearing from others.”

Mike Chapple has extensive experience in the realms of computer, network and information security. He currently serves as a computer scientist with the U.S. government where he participates in the development of next generation intrusion detection systems. He holds both Bachelors and Masters degrees in computer science along with a host of professional certifications. His graduate work stimulated his interest in the security field and his thesis presented a statistical approach to intrusion detection utilizing techniques borrowed from the field of data mining. Chapple is an active contributor to several security and database forums and serves as the About.com Guide to Databases http://databases.about.com.

About AudetteMedia

AudetteMedia, http://www.audettemedia.com/ established in 1995, is the oldest and largest advertising supported publisher of discussion lists for Internet professionals. List moderators are experienced industry-leading experts who filter the information and knowledge that they receive from opt-in subscribers. Lists published include: I-Sales, I-Search, I-PR, I-Design, I-Wireless and I-Strategy, plus ten others. With over 100,000 subscribers, discussion lists published by AudetteMedia enjoy steady growth, due to the high quality of their content, which consistently delivers relevant and useable knowledge to the Internet professional community.

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WebmasterRadio.FM Welcomes Search Authority Marshall D. Simmonds from The New York Times to ‘RainMaker’ Show

Fort Lauderdale, FL (PRWEB) March 15, 2007

WebmasterRadio.FM, the premier free, 24/7 Internet business radio network focused on the B2B marketplace, welcomes Marshall D. Simmonds, Chief Search Strategist at The New York Times. A RainMaker is a person whose presence can initiate progress or ensure success–hence, the guests on the “RainMaker” show are the best of the best in their business segment. “RainMaker” airs Thursdays at 7:00 p.m. EDT.

Marshall D. Simmonds will join hosts Daron “SEGuru” Babin and Brandy Shapiro-Babin on the Thursday, March 15th edition of “RainMaker” at 7:00 p.m. EDT. All WebmasterRadio.FM programs are available in podcast, mobilecast and archived format at http://www.WebmasterRadio.FM.

“We’re excited to welcome “RainMaker’ staple Marshall D. Simmonds back to the show,” said WebmasterRadio.FM Vice President of Marketing Brandy Shapiro-Babin. “His insight, expertise, and industry knowledge are always inspiring to us and our listeners.”

Marshall D. Simmonds was named chief search strategist for The New York Times Company in March, 2005. Mr. Simmonds is responsible for maximizing traffic and search engine exposure by implementing strategic marketing techniques for NYTimes.com, Boston.com, IHT.com and About.com. In addition to his work with

The Times, he is also the CEO and Co-Founder of DEFINE SEARCH STRATEGIES, an enterprise search consulting business, funded by The New York Times Company.

Before joining The New York Times Company, Mr. Simmonds was the director of search for About.com and parent company, Primedia Inc. from 1999 until 2005. He drove marketing strategies for Primedia’s online properties, such as MotorTrend, American Baby, Seventeen, New York Magazine, Channel One and About.com, where he increased traffic 1095 percent in five years, working with more than 800 editors and guides at the 250 magazines and 450 topic sites. From 1997 to 1999, he created and managed a search engine optimization department as well as the I-Search Digest.

About WebmasterRadio.FM

WebmasterRadio.FM strives to lift the “veiled curtain” of the Internet to bring the business community together through an interactive radio network. Its listeners are a global group comprised of everyone from corporate executives and decision makers to individuals who work for themselves, small and mid-sized businesses to those just starting out. WebmasterRadio.FM’s stellar line-up of radio programming includes “CoverStory” with David McInnis, CEO of PRWeb, WebmasterRadio.FM’s official newswire; “The Hook with Katie Kempner” with Katie Kempner, Vice President of Crispin Porter + Bogusky; “ad:tech Connect” and “DishyMix” with host Susan Bratton, ad:tech Chair Emeritus and CEO of Cendara, Inc.; “The Daily SearchCast” featuring search authority Danny Sullivan of SearchEngineLand.com; “Power Source” with Tim Mayer of Yahoo! Search and Jeremy Zawodny of Yahoo!; and more. To tune into WebmasterRadio.FM’s live content, or to check out the show lineup, please visit http://www.WebmasterRadio.FM.

Media Contact:

Brandy Shapiro-Babin

WebmasterRadio.FM

954-309-5578

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