Sr Product Manager Online Media Solutions

Sr Product Manager Online Media Solutions
IHS GlobalSpec is the leading provider of digital media solutions specialized in reaching and engaging with engineering, industrial, technical and scientific professionals across a variety of industries and sectors such as electronics, aerospace …
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New Studies in Nurture vs. Nature – How BtoB Brands are Increasing the
Here's another study to consider: In “Understanding the Industrial Buy Cycle,” GlobalSpec's research shows that for purchases over $ 1,000, like many BtoB buying decisions, buyers were exposed to three or more pieces of content before they converted.
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Mid-Atlantic Marketing Summit: Washington 2013

Mid-Atlantic Marketing Summit: Washington 2013
Event on 2013-04-19 07:45:00



Welcome to the Mid-Atlantic Marketing Summit – Intelligence & Insights on the Future of Communications (MAMS). As the region’s premier event in marketing, technology, communications and media, this one-day event will bring together 400 advertising, marketing, communications, sales and media executives to discuss high-level marketing, communications and sales issues through a series of panels, keynotes, presentations and networking. All past MAMS have sold out.

The event is co-produced by two of the most respected news organizations of their kind in the region: Potomac Tech Wire, the region's source for technology news and co-producer of Digital Media Conference East, and Capitol Communicator, the region's source for marketing and communications news. The conference will be held at the elegant and state-of-the art conference center at the Gannett/USA Today’s headquarters centrally located in McLean, VA.

The themes will focus on emerging technologies and trends in sales and marketing communications. Topics will include: metrics, mobile, social media, sales and marketing automation, video, experiential advertising, B2B and much more (see the agenda below).

This summit will explore the disruptive technologies that are creating a major shift in how communications professionals reach their audiences and decision makers. You should attend if you are a CMO, sales & marketing executive, advertising, public relations or marketing executive, entrepreneur, investor, technologist, brand marketer, creative director, researcher, media planner or publisher.

Who Attends

Over 60% of attendees from past MAMS were senior-level executives. The following is a partial list of companies that have attended past Mid-Atlantic Marketing Summits:

1-800-PACK-RAT, 15Four, 15Four Video Strategy, 3Pillar Global, 48 Hour Film Project, Inc., 501digital, LLC, 522 Production, AARP, Accella, Accenture, Aerotek, AIA, Ainsley & Co., AirPatrol Corporation, AKQA, Allied, Allinio, Alston Marketing Group, American Bankruptcy Institute, American Public University System, American Red Cross National Headquarters, AOL, API, Aquent, Archdiocese of Baltimore, Art Litho, Arxan Technologies, Aurigma, Inc., Autodesk Consulting, Avectra, B2B Marketing Source, LLC, Balance Interactive, Bates Creative Group, Beekeeper Group, Berlack Communications, BH Media, Blackboard, Borenstein Group, BoxTone, BreakRock, Brocadiant Legal PLLC, Buckley & Kaldenbach Inc., BurrellesLuce, Business Wire, Cambridge Strategic Partners, Capital One, Carousel30, Carpathia Hosting, Inc., Center for Vein Restoration, CentreTEK Solutions, CFG Community Bank, CHIEF, Ciena, Citybizlist, Clean Cuts Music, Clements Worldwide, Clepper Media Consultants, LLC, Comcast Spotlight, ComericaBank, CompuGain, comScore, Context Partners, CortaniMorrison Advertising and PR, Coyle Studios, CreatiVerge, Crosby Marketing, CRT/tanaka, Custom Fitness Concepts, CustomInk, Decision Lens, Department of Homeland Security, Dezenhall Resources, Dixon Hughes Goodman LLP, Dominion Enterprises /, Donna Arbogast & Associates, Dormify, DoublePositive, DPR Group, Earth Networks  – WeatherBug, Edison Ventures, Elevation, Ellucian, Eloqua, Enabledware, EnergizeGrowth LLC, Eno Center for Transportation, Environics Communications, Evolve Communications, ExactTarget, Executech Strategic Consulting and DoD National Defense University iCollege, Extraordinary Events,, Fairfax County Economic Development Authority, Federal Resources, Fixation Marketing, Fleishman Hillard, Foxtrot Media, Frontline-Exhibits, Gannett, Georgetown University, Geostellar, Inc, Glass Jacobson, GlobalSpec, Goldman Sachs, GoodData, Google, Granite Partners, GraphTec, Green Vista, Group82, Guident, GWPI, Havit, HBP/Balmar, Heimlich Group, LLC, Henninger Media Services, HubSpot,, HZDG, ICF International, IMG, immixGroup, Infinitive, InScope International, Insight Consulting, Insight180, Institute for Excellence in Sales & BD, Interactive Advertising Bureau, Intermarkets, Inc., iStrategyLabs, JWatson Creative, K+G Services, Karen Falk Markeing Communications, KG Communications, Kinsella Media, KK Design LLC, Korn/Ferry International, LeadLIfter, Len The Plumber, Leverage Marketing Agency, Lifedash, Inc., Linksoft Innovate, LLC, LLR Partners, LMI, LM&O, LogiXML, London Ink, Marketo, Inc., Marriott International, McGladrey LLP, MD Transportation Authority, MDB Communications, Media Fusion Ine./NASA, Media Two, Merkle, Merritt Group, Message Systems, MetroStar Systems, MGH, MicroTech, Millennial Media, Millennium Marketing Solutions, Inc., Milner-Fenwick, Inc., MindCruncher, MindFarm, MITRE Corporation, Monetate, MorganFranklin Corporation, MPB Strategies, MSBD, Inc., MsgWorx, MultiMedia Communications, Inc., National Parks Conservation Association, Nauticus, NavigationArts, Navistar Defense, LLC., nClud, NDG Communications, Inc., NeoSystems Corp., NetStrategies, Network for Good, Network Solutions, Neustar, NewsiT LLC, NIH, O'Keefe Communications, O2 Lab, Inc., OmniStudio, OpenText, Organizational Communications Inc., Pappas Group, PCI Communications, Pennington Group, Phase2 Technology, PHH Arval, Plan A Marketing Solutions, LLC, PlowShare Group, PossibleNOW, PR Newswire, Profiles, Prolist, Prospect Mortgage, Quote My Source, R&K Solutions, Inc., R2integrated, Raxco Software, Inc., Razoo, Remsberg Inc, RepEquity, Robert H. Smith School of Business, University of Maryland, Roberts Mlotkowski Safran & Cole, PC, Rocket Fuel, Rosetta Stone, RP3 Agency, SafeNet, Inc., Sage Communications,, Salient Federal Solutions, Sawmill Marketing Public Relations, School of Management, George Mason University, SDL, Search Mojo, Sensis, Sherpia, Inc, Silverpop, Sinclair Broadcast Group, SiriusXM Radio, SkillsUSA, Snappcloud, SocialCode, Socialize, SocialToaster, Sonatype, SpeakerBox Communications, Spotted MP, Spurrier Media Group, Storyfarm, Strategic Communications Group, Susan Davis International, Systems Alliance, Inc., T. Rowe Price, Target Marketing Group, Telcordia Operations Solutions, Tellenger, Inc., TESSCO, Inc, The Alim Foundation Inc., The BOSS Group, The Bozzuto Group, The Creative Group, The Cyphers Agency, Inc., The Good for Nothing Marketing Project, The Huffington Post, The iMedia Playbook, The Production Advantage, The Roan Group, The Sutter Group, The Washington Business Journal, The Washington Examiner, The Washington Post, The World Bank, ThinkFoodGroup, Three Pillar Global, TimeLife, Total Wine, TRSA, Under Armour, United Way of Central Maryland, US Treasury, Bureau of the Fiscal Service, USA Today, Varner Communications, Verizon, Viget, Virginia SBDC, Vocus, Walmart, Warschawski, Washington Post Digital, Washingtonian Custom Media, Watkins Meegan LLC, Way Forward Media, WB&A Market Research, WebbMason, Weber Shandwick, WebMechanix, WeddingWire, Weitzman, Welz & Weisel Communications, WhatCounts, Whereoware, Wicked Sage, LLC, Wireless Matrix, Write Faye Write, Wyle, YaSabe, Zatori Branding and Marketing, Zolon Tech, Zoomph, Zoomsafer

AGENDA7:45 – 8:40

Registration/Coffee8:40 – 8:45Welcome

at Gannett Building
7950 Jones Branch Dr.
West McLean, United States

Elsevier Engineering Information and GlobalSpec Announce Alliance

Troy, NY (PRWEB) March 10, 2005

GlobalSpec, The Engineering Search Engine(sm), today announced an alliance with Elsevier Engineering Information, the publisher of Engineering Village 2. The alliance enables subscribers to Engineering Village 2 to link directly to GlobalSpec’s Engineering Web(sm) and access SpecSearch® from the site.

Engineering Village 2 is the premiere web-based discovery platform for the engineering research community, featuring leading bibliographic engineering databases including Compendex®, Inspec® and the NTIS Database.

GlobalSpec’s Engineering Web, allows the user to search more than 200 million tech-centric Web pages filtered from the World Wide Web for their engineering-relevance. SpecSearch, GlobalSpec’s patented search technology, allows users to search by specification the world’s largest collection of online supplier catalogs boasting more than 78 million parts in 1,200,000 product families from more than 13,000 supplier catalogs.

“Engineering Village 2 is committed to providing our subscribers, and the tens of thousands of engineering researchers they serve, with the information resources needed to further their work,” explained Rafael Sidi, Elsevier Engineering Information’s Vice President of Engineering Publishing. “By linking to GlobalSpec’s extensive database of parts, suppliers and specifications, Engineering Village 2 now offers our customers more content choices from the engineering discovery platform they rely on for engineering research.”

“GlobalSpec is committed to working with other engineering-focused information providers such as Elsevier Engineering Information to help enhance the overall search experience for the engineering community,” said Scott Virkler, Vice President, Business Development at GlobalSpec. He continued, “By providing subscribers to Engineering Village 2 direct access to GlobalSpec, we are not only enabling them to precisely identify suppliers and distributors, but to also access a wealth of engineering-specific content on The Engineering Web.”

About GlobalSpec, Inc.

GlobalSpec, Inc. is the leading specialized information resource for the engineering community. Engineers and technical buyers regularly use GlobalSpec in their work process to search for and locate products and services, learn about suppliers and access comprehensive technical content on standards, patents, materials properties, specifications, designs, application notes and more. GlobalSpec’s trademarked search technology, SpecSearch®, allows users to search by specification more than 78 million parts in 1,200,000 product families from more than 13,000 supplier catalogs. Suppliers representing their products and services on GlobalSpec gain a comprehensive marketing program designed to promote their brand and generate, track and manage highly-qualified sales leads. Information about GlobalSpec can be found at

GlobalSpec and SpecSearch are registered trademarks and The Engineering Search Engine and The Engineering Web are service marks of GlobalSpec, Inc.


Linear Motion Products Manufacturer Relies on New Website and Online Marketing Tools to Generate Sales

HORSHAM, Pa (PRWEB) May 10, 2006

Macron Dynamics Inc., a manufacturer of linear actuators, linear motion components, and custom mechanical motion systems, today, announced the launch of a re-designed website that will streamline the flow of quotations, user inquiries, and offer detailed searchable product data and specifications.

“As the online marketplace continues to evolve, people expect a certain level of interaction from a website,” said Macron Dynamics national sales manager Joe Baird. “If a buyer can not find the specs he or she is looking for, they will not call and ask for them, they will move on to a competitor’s website that does offer those specs.”

Behind the new website’s updated look, Macron Dynamics has integrated a high-end online catalog system that allows users to search for detailed product specifications and view CAD drawings. Users are also given the options to compare items, sort through product attributes, and request quotations on customized linear actuators and motion systems through a shopping cart feature.

“Our online marketing program is a key component to generating sales and distributing information about our products,” said Baird. “With the launch of this new website, we hope to improve the user experience, while converting more visitors into clients.”

Like many manufacturers, Macron Dynamics has built a well-rounded marketing program that emphasizes the Internet. Partnering with well-known industry specific destinations websites, such as ThomasNet and GlobalSpec, as well as working with website development and search engine marketing firms to gain exposure on major search engines, Macron Dynamics has experienced a steady increase in sales.

Macron Dynamics offers customizable linear motion products that offer up to 500 feet of travel length, support up to 10,000 pounds of capacity, and operate at speeds up to 600 inches per second. Visit for more information.

About Macron Dynamics, Inc.

Macron Dynamics is a leader in the design and manufacture of linear motion control products and systems creatively engineered to improve productivity and reduce costs in commercial and industrial applications. Macron’s products include modular belt driven linear actuators, linear drives, rail actuators, robotic positioners, gantries, dumbwaiters, screw driven positioning tables, roller conveyors, and extruded aluminum profiles. In addition, Macron specializes in the engineering of custom linear motion systems from basic assemblies to complete robotic automation units.