Google AdWords – szkolenie

http://www.michalandrzejczak.pl/index.php/2011/08/09/reklama-w-google-adwords-szkolenie-od-podstaw-zapis-z-3-sierpnia-2011r/ Reklama w Google AdWords to chyb…

5 Things You Need to Know About AdWords' New Keyword Planner

5 Things You Need to Know About AdWords' New Keyword Planner
Google's AdWords Keyword Tool has been the standard for AdWords keyword research for over a decade, but there's a new sheriff in town: the AdWords Keyword Planner. This new keyword tool combines the functionality of the existing Google Keyword Tool …
Read more on Search Engine Journal

Why New AdWords Image Extensions Will Steal All Your Leads
This month, Google announced a powerful new image ad extension, which is currently in beta. Image extensions allow you to really bling out your ad with pictures, even if you don't have a product feed and Merchant Center Account. For example, hotels …
Read more on Search Engine Journal

theEweekly Wrap: Google I/O underway, Adwords reveals enhanced campaign
Google I/O 2013 got underway on Wednesday, with the search engine giant unveiling a whole host of changes that it hopes will improve some of its most well known services. Highlights have included Google Play Music All Access, its much anticipated rival …
Read more on theEword (blog)

Bulk Upload Your Ads & Ad Groups To Google AdWords

Bulk Upload Your Ads & Ad Groups To Google AdWords
Google AdWords Bulk Uploads Google announced on the AdWords blog that they now support bulk uploads for ads and ad groups. This will allow advertisers to download this data, make changes in the spreadsheets and then upload those changes directly …
Read more on Search Engine Roundtable

Google AdWords Tests Off Pink Color
Techno-Net informed me via Twitter that Google is testing yet another background color for the AdWords top ad spots. This is not the first time they tried a purple or pink'ish color. In July 2010 they tested a pale purple color as a background image …
Read more on Search Engine Roundtable

Optmyzr Launches AdWords Quality Score Tracker.
Google AdWords reports a Quality Score between 1 and 10 for every keyword in an advertiser's account and this number is frequently updated to reflect the relevance of a keyword. Once the Quality Score is updated, advertisers have no way to find their …
Read more on PR Newswire (press release)

Google and National Positions Co-Host Webinar on Google Adwords for E-commerce Marketing


(PRWEB) April 23, 2013

National Positions, an industry leader in Search Engine Optimization and Internet Marketing, is co-hosting a free online webinar with Google on How to Maximize Google Adwords for E-commerce businesses.

The webinar will be held Tuesday, April 30th at 10:00AM PST and can be accessed here: http://www.nationalpositions.com/webinar-landing-page.html

Attendees will receive insider tips on how to create profitable online advertising campaigns for top e-commerce products, as well as a free audit of their website and what they can do to increase sales performance without spending more on advertising.

The webinar will be led by some of the industrys most prominent experts including National Positions President Bernard May, Search Engine Marketing Director David Jaeger and Google Senior Marketing Strategists Samir Janveja and Kelli Pravash.

Google and National Positions marketing experts will provide advanced Adwords strategies for e-commerce marketing. This will include an overview on the rapidly changing digital marketing landscape, whats new with Google Shopping and online customer behavior, and how merchants can optimize their campaigns to profitably maximize their exposure and sales.

In this free webinar, attendees will learn specific Adwords techniques, such as when and how to use pricing in advertisements and specialized display and remarketing strategies to maximize growth.

Google and National Positions have created this event to help online retail merchants better navigate the world of online advertising and maximize their return on investment. Google and National Positions strategic partnership has been strengthened by the tremendous growth of Google Shopping and the opportunity it represents for online retailers across all industries and brands.

In October 2012, Google Shopping pivoted to a paid, more sophisticated marketing channel that now represents up to 50% of all e-commerce sales driven by Googles search engine results. Today, Google Shoppings Product Listing Ads can often create as many sales as the organic search results and the text ads combined.

Despite the enormous growth of Google Shopping, most online retailers have not yet adapted to the new landscape, meaning that most e-commerce markets offer great opportunities for immediate and sustained growth and profitability.

To learn more about Google Shopping or to sign up for the webinar, visit: http://www.nationalpositions.com/webinar-landing-page.html

About National Positions: National Positions is an industry leading Internet Marketing and SEO company. Based in Los Angeles, National Positions works with more than 1,500 brands worldwide. The company has offices in the US, the United Kingdom, Israel, South Africa, Australia and Peru. National Positions has won numerous awards and accolades for its work, including being named to Inc. Magazine’s list of fastest growing privately held companies in the US. National Positions specializes in SEO, Search Engine Marketing and Conversion Rate Optimization. Some of the brands the company currently services include Wal-Mart, Colgate, Sandals, Land Rover and Panasonic.







Google Analytics & AdWords Training – December London 2013

Google Analytics & AdWords Training – December London 2013
Event on 2013-12-10 09:00:00
How to decide – which days to sign up for

Day 1 – Analytics 101: Introduction and User Training is a one-day course aimed at both in-experienced and experienced Google Analytics users with responsibilities in the areas of marketing, content, analysis, sales and web development who need to understand Google Analytics reports in greater detail, interact with Google Analytics and improve the way they go on to use the information presented.

Day 2 – Analytics 201: Advanced Analysis and Measurement – 1 is a one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to improve the quality and scope of data collected by Google Analytics and to improve on its subsequent analysis.

Day 3 – Analytics 202: Advanced Analysis and Measurement – 2 is a one-day course aimed at people with responsibilities in the areas of marketing, content, analysis, sales and web development who need to take their analysis of organic search, paid search and social media to the next level.

Day 4 – Analytics 301: Advanced Tracking and Technical Implementations is a one-day course aimed at those with responsibility for managing the deployment and/or the administration of a Google Analytics implementation or for those whose role requires them to have a deep understanding of Google Analytics advanced tracking capabilities and common implementation practices in simple through to complex environments using the very latest technologies Google has to offer.

Day 1 – AdWords 301: Advanced Optimisation Techniques, is designed for individuals who have graduated from the AdWords 101 and 201 courses or have equivalent experience. It focuses on advanced optimizations that can be used to drive more profit from campaigns. It also dives into some of the more advanced tools and features that AdWords has to offer.

Day 2 – AdWords 302: Advanced Conversion Optimisation, follows on from 301 and focuses on both advanced measurement and increasing success through conversion tracking, ROI analysis and advanced bidding strategies. It also explores the benefits of testing particular elements of online advertising campaigns and gives actionable advice on how to devise and conduct strategic tests.

Day 3 – AdWords 101: Introduction to Paid Search Management, is a one day Google AdWords training course aimed at online marketers, web executives, webmasters, agency account managers/directors, and campaign managers who need to set-up, manage and optimise Google AdWords paid search campaigns, following industry best practice to start generating profitable website traffic.

Day 4 – AdWords 201: Building Profitable Paid Search Campaigns, is aimed at an audience similar to that of the AdWords 101 course, but is for those who require Google AdWords training to give a deeper appreciation of the product’s many advanced concepts and who need to further optimise AdWords campaigns to improve profitability.What are the benefits of attending?

After successful completion of Day 1 – Analytics 101: Introduction and User Training, students will be able to understand how Google Analytics can be used to accurately analyse how visitors arrive at their website, how they behave and the ways in which they interact with their website’s content.

After successful completion of Day 2 – Analytics 201: Advanced Analysis and Measurement – 1, students following this Google Analytics Training will be able to understand how the product can be used to improve website performance.

After successful completion of Day 3 – Analytics 202: Advanced Analysis and Measurement – 2, students following this Google Analytics Training will be able to understand how the product can be used at the next level to improve performance relating to the areas of organic search, paid search and social media.

After successful completion of Day 4 – Analytics 301: Advanced Tracking and Technical Implementations, students will be able to implement and configure Google Analytics for all but the most complicated of websites.

After successful completion of Day 1 – AdWords 301: Advanced Optimisation Techniques, students participating in this Google AdWords training course will understand how to make use of the more advanced tools and optimisation techniques available within Google AdWords. This will help to drive more profit from campaigns.

After successful completion of Day 2 – AdWords 302: Advanced Conversion Optimisation, students will know how to measure their campaigns' conversion effectively and usethe knowledge to develop more effective bidding strategies. Students will also understand how to fine tune campaigns through effective, measurable split testing techniques and campaign analysis.

After successful completion of Day 3 – AdWords 101: Introduction to Paid Search Management, students will have planned their first campaign and learned step-by-step how to set up and manage it in a cost effective way. They will be familiar navigating around the interface, know how to build and develop effective keyword lists, and understand how to track and measure performance at all levels so that they can go on to optimise their campaigns in the future.

After successful completion of Day 4 – AdWords 201: Building Profitable Paid Search Campaigns, students will be able to manage, optimise and develop more sophisticated Google AdWords campaigns. They will know how to refine and improve their keyword lists, diagnose problems and how to set up effective remarketing campaigns on the Google Display Network.What’s the format of the training?

The seminars are hands-on courses where attendees use their own Google Analytics account and their own data, completing exercises under the direction of an experienced instructor. In our opinion, this format is the most effective for adult learning and knowledge retention. Our seminar leader presents material using PowerPoint, engaging students with relevant theory, practical examples and exercises to reinforce key concepts.Who are the instructors?

Most of our Google Analytics workshops are delivered by Matt Trimmer, Principal Consultant and Managing Director of ivantage, who brings his practical consulting experience and passion for the Internet into the classroom to vitalize the sessions. Read Matt’s biography on our team page. Matt is a Google Analytics Seminar Leader.

Most of the Google AdWords workshops are led by Sharron Lonsdale who, by virtue of also being a Google Analytics Seminar Leader, is able to give Matt an occasional break as a Google Analytics instructor. Sharron is a Senior Consultant at ivantage and possesses a thoroughness and attention to detail which ensures that students do not leave a course without having got the most from it. Read Sharron’s biography on our team page.I would like to talk to the instructors before I attend – how do I do that?

Please contact the instructors directly (see below) or, for sales information, call
+44 (0)33 0808 0010.

at ivantage@Chartered Institute of Arbitrators
12 Bloomsbury Square
Bloomsbury, United Kingdom

Digital Analytics: Focus Group & Workshop

Digital Analytics: Focus Group & Workshop
Event on 2013-05-30 12:00:00

 

 

Currently all places have been reserved. Click add me to the waitlist to be notified if any more places become available 

 

This half day session organised by Salford Business School in collaboration with Fast Web Media will focus in particular on digital campaign management using networks such as Facebook, Twitter and Google Adwords. 

Those working for or on behalf of charity and government departments are particular welcome given the difficulties they face when tracking campaign performance due to the nature of their goals. 

Participants should have some experience in using the basic analytics tools provided by the services they currently use.  

The afternoon will start with an overview of preliminary findings taken from a survey distributed to participants and other organisations nationally. After lunch a focus group session will take place to discuss current campaign tracking, issues faced and what you might look for in an all-encompassing tool. A short break will follow and the remainder of the afternoon will be a workshop training session looking at discovering more from the information already provided by tools.

Lunch and refreshments will be provided 

 

Cost 

Free

Location

The event will be hosted at the University of Salford MediaCity:UK campus (Postcode M50 2HE) which is easily accessed from Manchester city centre by a regular tram service.

at University of Salford
MediaCity:UK
Wigan, United Kingdom