8 Months Of Google Analytics – Poland

8 Months Of Google Analytics – Poland

Image by Metrix X
My Photo Blog at blog.metrix-x.com has been hosted by Google for 8 months now so the data is 4 months shy of a year. The ineractive maps are one of the more interesting aspecs of using Google analytics to track visitors. From the world map you can click down to the country and then the town.

Social Media Boot Camp – Analysis, Strategy & Content

Social Media Boot Camp – Analysis, Strategy & Content
Event on 2013-06-27 09:00:00

Our Boot Camps are unlike any other.  They are intimate and focused learning sessions with a maximum of four people, meaning you will benefit from lots of personal attention.

Social media continues to change at a rapid pace.   Keeping up is a full-time job so let us do the leg work.

You learn the tools, how to create a strategy, develop content and ways to track whether you’re social media measures up to expectations.  Each workshop has three 2-hour sessions over three consecutive weeks. All session participants will have access to our Google + Social Media Boot Camp Community, where you’ll be able to download session materials, we’ll share links and look at what’s new in the world of social media.Camp Dates

June 27th, July 4th and 11th.What will you learn?

Analysis

• Facebook Insights, Google Analytics and other measurement tools for your social channels.
• Measurement terms including: click rate, clicks per post, followers, unfollow rate.
• How to establish measurable goals for your social channels.

Strategy

• Developing a social strategy and incorporating it into your existing marketing.
• Determining messaging.
• Learning about your customers.
• Management of channels.

Content

• Creating and executing an editorial calendar.
• Writing for social media
• Re-purposing content across social channels.

at Mahtay Café & Lounge
241 St Paul St
Saint Catherines, Canada

Advanced Social Media Advertising, Marketing & Promotions

Advanced Social Media Advertising, Marketing & Promotions
Event on 2013-06-27 09:00:00
Advanced Social Media Advertising & Marketing

Social Media Marketing is growing faster than any other marketing channel. Almost overnight social platforms such as Facebook and Twitter have become just as important to the Marketing & Advertising landscape as traditional media. But how do you make it work? What are the strategies to attract, convert and maintain customers by executing paid and organic social media advertising campaigns?The goal of this series is to help you answer some of the most asked questions concerning paid social media advertising, marketing and promotions whether its for your business, brand or client: 

  • What are some best practices for campaign planning, implementation and management of paid social advertising on the largest social platforms?
  • How can you integrate mobile device and geolocation targeting capabilities on social channel platforms to connect a target audience to your brand’s real world experience?
  • How might you leverage organic content on some of the fastest growing platforms that don’t yet offer paid advertising? Also, how can you utilize some great platform specific monitoring tools to track key performance indicators?

Day One: Thursday June 27, 9am – 4pm  Morning Session: Core Social – Introductory Paid Social Advertising Strategies and Best Practices. Linked In, Twitter, YouTube and Facebook.

We’ll kick off the seminar series with a “Top Down” macro review of paid social advertising on the most widely used social platforms. When most people think of “Social” these platforms are what most people think of. The goal of this course is to introduce students to paid advertising on some of the most widely used social platforms of Facebook, Linked In, Twitter and You Tube. The take away for students will be an understanding of the most recent opportunities and best practices of conducting paid advertising on these widely used social platforms. This session will also demonstrate setting up necessary accounts and managing budgets. Afternoon Session: SoLoMo – Social – Mobile and Local Marketing Leveraging Local, Review and Deal Sites. Yelp, Foursquare, Google Places, Living Social, Group On, Facebook Check-ins & Gifts.

Session one is a macro view of paid social advertising and session two takes the exact opposite micro approach. We’ll review how to integrate the concept of SoLoMo or Social, Local and Mobile into your paid social advertising. We’ll focus on achieving conversions using social media sites often associated with traditional and local independently owned businesses. These sites offer some of the most overlooked social conversion opportunities. All have recently introduced new features greatly benefiting advertisers and companies.

 Day Two: Friday June 18, 9am – 4pm  Morning Session: Integrating Organic Social Media Platforms. Instagram, Pinterest and Tumblr.

The third session will build upon the previous sessions by introducing techniques for leveraging organic content on some of the fastest growing social platforms. Afternoon Session:
ROI: Measuring Return On Investment Using Platform Specific and Social Monitoring Tools. Google Analytics, Facebook Insights, TweetDeck, Wildfire by Google, Pinterest Analytics and Bottlenose.

The final session will introduce several useful platform specific monitoring tools that offer valuable monitoring for difficult to track platforms. We’ll also wrap up this series with a brief review of concepts and materials introduced in the prior sessions. Who Should Attend:  Marketing Professionals, Marketing Professionals, Executives in Transition, Entrepreneurs and anyone wanting to gain valuable insight and information they can immediately put to work. Join your industry peers, small businesses owners, entrepreneurs and freelancers for four comprehensive three-hour seminars held over two days. There will be plenty of real world case studies all building your knowledge and expertise in the dynamic and impactful social media. Requirements:  Working familiarity of Social Media platforms such as Facebook, Linked In or Twitter. Seminars do not require prior social media advertising experience. Those with questions are more than welcome to contact the instructor directly. Laptop or Tablet Computer: Recommended, not required  Regardless of your proficiency in paid social media advertising, you will be sure to gain useful techniques you can immediately benefit from implementing. This seminar series is intended for marketing and advertising professionals who seek a hands-on approach, want to expand their paid social advertising savvy and enjoy learning alongside industry peers. We take a no sales pitch zone approach to our seminars, as you won’t be “pitched” to purchase additional sales materials or courses. Think of this series an auto repair class approach to paid social advertising. We’ll spend as much time under the hood of as many social platforms as possible. We also promise this is the last time we resort to silly analogies…unless you’re into that sort of thing!

at Hampton Inn – Omaha NE
17606 Arbor Plz
Omaha, United States

New Conversion Optimisation & Google Analytics Consultancy Firm Launched – ConversionHippo.com


Horsham, Sussex (PRWEB UK) 29 April 2013

Stormforward Retail Ltd, an e-commerce and fulfilment company, based in Horsham, Sussex have launched a new conversion optimisation and Google Analytics consultancy website, ConversionHippo.com. This new consultancy service is aimed at small- to medium-sized businesses that have a web presence but have little to no understanding of their web metrics or tend to have a lot of visitors but a very low conversion rate.

ConversionHippo.com offer a variety of analytics services including planning and implementation, training for current employees to help them understand the reports in Google Analytics, auditing and Advanced Analytics configuration.

They also offer conversion optimisation consultancy. This is the practise of getting more out of your current visitors, meaning a business doesn’t have to pour more money into expensive advertising streams to boost revenues. Their conversion consultancy is proven to help increase conversion rates which means more sales and ultimately more profit for no extra spend. Businesses that are not sure that they need conversion optimisation consultancy can check out their handy conversion calculator to see how much extra revenue a business could be making, by increasing the conversion rate on their website.

Conversion specialist, Shaun Longhurst says, “We have found from our own experiences that understanding your metrics and testing alternative designs on a website can lead to a dramatic rise in sales.”

ConversionHippo.com are currently offering a free 30 minute consultation with one of their conversion experts for businesses to help them understand their web metrics or to help any business that has never thought of conversion optimisation testing to give it a go.







Inside Google Analytics Premium

Inside Google Analytics Premium
Event on 2013-06-04 18:00:00

What separates Google Analytics Premium from the rest?

To put it simply, it’s the fastest platform on the market and executes the best results. Both analytics professionals and marketers alike will get to hear about the revolutionary ways Google Premium can improve their business during a brief presentation followed by a cocktail reception at Resolute Digital's NYC headquarters.

Increased analytics features include: 

  • Multichannel attribution
  • Unsampled data
  • Full suite of customizable variables
  • Doubleclick, a digital media buying tool

at Resolute Digital NYC
137-139 West 25th Street
New York, United States