Google Analytics 1 – 導入編

本オンライン教室では Google Analytics の概要から導入方法、活用事例について初心者の方にも分かりやすくご説明します。
Video Rating: 4 / 5

Realising Your Digital Potential

Realising Your Digital Potential
Event on 2013-06-12 09:15:00

The digital world is increasingly complex and it can be hard to know what channels to pursue and how to leverage them for competitive advantage. This seminar will look at tools and techniques you can use to uncover hidden potential, as well as addressing the challenges that companies face when implementing digital marketing strategies. Topics we will look at include:

  • How to set-up, use and interrogate Google Analytics and other data more effectively
  • Common pitfalls and mistakes
  • Integrating digital with marketing and business strategies

Who should attend?

Senior management who are responsible for their company’s marketing activity – domestic and/or international.

at University of Kent
33 Queen Street
Canterbury, United Kingdom

Do you think you are good at Digital Marketing? Compete at DigiExam 2013 – OME Community Bangalore

Do you think you are good at Digital Marketing? Compete at DigiExam 2013 – OME Community Bangalore
Event on 2013-06-01 14:00:00

Do you think you are good at Digital Marketing? Compete at DigiExam 2013. OME Community Meetup Bangalore

May 2013 OME Community Meetup Christ University brought to you by Web Marketing Academy: http://www.webmarketingacademy.in/

So you think you are good at Digital marketing ? Come compete with your fellow marketers on May 18th 2013. An initiative by OME and Web marketing Academy to make you a better marketer.

An hour long exam on Digital marketing with 60 multiple choice questions from SEO, PPC, Google Analytics, Social Media Marketing, B2B Marketing, Content and Inbound Marketing.

  • Total – 100 marks
  • 50 multiple choice questions
  • Time – 1 hour
  • Topics: SEO, PPC, Google Analytics, Social Media Marketing, B2B Marketing, Content and Inbound Marketing
  • You will be graded on all the above topics. 
  • You will be provided with a Certificate of Participation from Web marketing academy with score

Feel like you need to upgrade your skills ? No problem in the upcoming series of digital marketing monthly educational programs, we will bring in industry leaders in each areas to train you to be a better marketer.

Each month starting June 2013, our OME monthly meetups will be focusing on the following, You will discover :

  • June  2013 – How to attract strangers to happy customers using Inbound marketing methods
  • July 2013 – How to create a website that converts and why you should start with mobile first
  • August 2013 – Keyword research for all your digital marketing initiatives. Keyword research for SEO, PPC, Content, social media and mobile
  • September 2013 – SEO. The new methods of doing search engine optimization
  • October 2013 – Mobile marketing. Are we there yet to focus on mobile ?
  • November 2013 – Content marketing – The what, when, where and how to create content that converts
  • December 2013 – Search Engine Marketing – from Remarketing to display ads to video ads and more.

Venue:

Room # 301, Christ University, Koramanagala, Bangalore

Time: 2 pm – 5 pm

Fee: Rs 200

brought to you by Web Marketing Academy

The OME monthly Meet-ups

OME Community conducts monthly meet ups, a platform for YOU to network, interact, exchange information, and find potential employers, employees or new business

For more details:

Website: http://omecommunity.org/ Suresh Babu,
CALL : +91 9731388721

Email: suresh@webmarketingacademy.in
Website: www.webmarketingacademy.in

at Christ University, Koramangala

Bangalore, India

Shopping Cart Provider, Shopping Cart Elite, Integrated Pricewatch and Nextag into Push-to-Marketplace App


New York,NY (PRWEB) April 17, 2013

Last week, Shopping Cart Elite officially integrated Pricewatch and Nextag into its Push-to-Marketplace App. This new marketing application, which has been launched two weeks ago, has now grown to support product feeds of four different marketplaces.

At first, the marketing application supported product uploads to only Amazon and eBay, comments CEO, Igor Soshkin. However, when we realized the potential of this application, we set the deadline for our development team to integrate other marketplaces as quickly as possible.

Clients of Shopping Cart Elite can now upload their product feeds directly to Amazon, Ebay, Shopzilla, PriceGrabber, Pricewatch and Nextag. The latest additions, Pricewatch and Nextag are very popular shopping comparison websites, and an ideal means for online retailers to highlight their competitive prices. Clients can utilize the Push To Marketplace app, to take advantage of benefits that Pricewatch and Nextag have to offer.

The Push-to-Marketplace app is a unique marketing solution that offers flexibility at a very cost effective price. Not only can product feeds be uploaded directly to third-party marketplaces like Pricewatch and Nextag, inventory can also be synchronized across multiple platforms. Thereby greatly reducing the amount of manpower a retailer would have to invest, to sell on other marketplaces.

About Shopping Cart Elite:

Analytics For Developers with Keen IO

Analytics For Developers with Keen IO
Event on 2013-05-24 14:00:00

Join Keen IO at Galvanize for exclusive workshops in Analytics for the novice and experienced developer.

Class 1: Getting Started With Analytics: 2pm-3:45pm

Michelle Wetzler, Director and Data Engineer, Keen IO & Josh Dzielak, VP of Engineering at Keen IODo you know what features in your mobile app or website are used most? Do you know what landing page converts more visitors? In this introduction to analytics class, you'll review some of the ways you can use analytics to improve your product. You'll learn analytics terms like engagement, retention, conversion, cohorts, and segmentation. You'll also explore a sample data set and do some simple exercises that illustrate data modeling and querying. 
Takeaways:

  • What is big data? What is analytics?
  • What is event data?
  • Common terms in analytics like engagement, retention, conversion, cohorts, segmentation
  • How can you use event data to measure the above items

Level & Prerequisites: You should be curious about big data or analytics and have at least some exposure to data.  You have probably used Excel or Google Analytics at some point and are most likely working at either a software company, or on the mobile app or website for your company. Bring your laptop and a desire to learn! Michelle Wetzler is a Director and Data Engineer at the analytics company Keen IO. In addition to running Keen IO internal analytics, she teaches classes on analytics, helps customers, and does analytics consulting. Prior to Keen IO, Michelle was a Technical Architect at Accenture and managed large-scale SAP and Salesforce implementations. 
Josh Dzielak is the VP of Engineering at Keen IO. Josh is an scalability and distributed systems engineer. He does backend and frontend engineering at Keen IO in addition to analytics consulting. Prior to joining Keen IO, Josh was the Lead Engineer at Togetherville which sold to Disney a few years ago.
 Class 2: Analytics for Developers Workshop:  4pm-5:45pm

Josh Dzielak, VP of Engineering at Keen IO & Michelle Wetzler, Director and Data Engineer, Keen IO
Wondering what lies beyond Google Analytics? We built Keen IO for modern developers. In this hands-on workshop you'll use Keen IO to collect custom event data and learn how you can use APIs to programmatically query your data and build analytics features into your app. 
Takeaways:

  • How to instrument an app to collect event data for any interaction
  • Querying by API
  • How to embed analytics charts into your website

Level & Prerequisites: You should be family with analytics concepts like event data and have at least beginner level javascript skills. 
Josh Dzielak is the VP of Engineering at Keen IO. Josh is an scalability and distributed systems engineer. He does backend and frontend engineering at Keen IO in addition to analytics consulting. Prior to joining Keen IO, Josh was the Lead Engineer at Togetherville which sold to Disney a few years ago.
Michelle Wetzler is a Director and Data Engineer at the analytics company Keen IO. In addition to running Keen IO internal analytics, she teaches classes on analytics, helps customers, and does analytics consulting. Prior to Keen IO, Michelle was a Technical Architect at Accenture and managed large-scale SAP and Salesforce implementations. 

at Galvanize
1062 Delaware St
Denver, United States

Speakers Technology Toolkit

Speakers Technology Toolkit
Event on 2013-05-15 09:30:00

The Speaker Technology Toolkit

Because there is no point being fabulous on your own

You know you should know your hash tags from your hash browns but it all seems a bit confusing. What exactly is Word press and isn't Eventbrite a furniture polish?

Following my talk at the last APSS monthly meeting and due to popular demand I'm going to host a few very informal "Speaker Technology Days" to help you unravel what you need to know about technology to grow your business. Very limited numbers and I'm delighted to run them for small groups – no fancy venue to keep the cost down – lunch will be provided.

Why me? Before training as an image consultant 11 years ago I spent 23 years as an IT trainer. The technology "stuff" comes pretty easy to me, and being a trainer, rather than a "techie" I can also make it easy for you to understand.

I'm will cover topics specifically related to your business as a speaker or trainer:

Excel Essentials:

  • How to analyse your customer base and summarise your expenses with Pivot Table Reporting
  • How to keep up to date with your P&L with Countifs so you always know where you stand financially

Word Speaker Essentials

  • How you use Styles for consistent document formatting creating user guides
  • Automatically creating a table of contents

PowerPoint Beyond Bullets

  • How to create slides that rock without a single bullet point
  • Using SmartArt graphics and animation
  • Managing all your presentations with custom Slide Shows
  • Creating your own slide masters

Competing in the Google Race

  • How to ensure your webpage gets listed favourably
  • Finding the right keywords with the google adwords key tool
  • Creating Google Adverts and campaigns at the lowest cost
  • Creating display adverts without expensive graphics software
  • Using Google remarketing to re-entice visitors to your website
  • Using Google Analytics to track your visitors and check on your ROI

Facebook and Linkedin Advertising

  • Creating graphics for appealing sidebar advertising
  • How to laser target adverts and keep the costs down

Creating Auto responders

  • Using drip feed marketing to build relationships with your customers

Editing Videos in Microsoft Movie Maker for YouTube

This is a jam packed day! It will be fast paced. You'll need your laptop with a copy of MS Office. As much of the day as possible will be practical. There will be things you'll need to go away and do yourself after the course but you'll discover how straightforward they can be when you know what you are looking for.

Want something a little more specific – you are probably not the only one so let me know and I will organise something.

 

 

 

 

at Sharon’s Dining Room Table
6 Jalan Tua Kong
Singapore, Singapore

Google Analytics Explains The Customer Purchase Journey In New Report

Google Analytics Explains The Customer Purchase Journey In New Report
Google Analytics Logo The Google Analytics blog announced a new benchmark tool that is made up of statistics and analytics from 36,000 Google Analytics accounts to help you understand the online purchase cycle of customers from 11 industries in 7 …
Read more on Search Engine Roundtable

Infographic: The Periodic Table Of Google Analytics – Marketing Land
Be sure to visit the actual Periodic Table of Google Analytics page, where you can get a PDF version of the chart to print, embed code to put the chart on your site plus an interactive version that lets you hover over an element to understand more …
Read more on Marketing Land

Google Analytics Premium Is Coming To France, Germany and Spain
Google came out with a premium version of Analytics back in 2011 and up until now, it's had limited availability. Fortunately, our friends in France, Germany, and Spain now have access to it! For those of you who aren't aware of what Google Analytics …
Read more on Search Engine Journal

Book on Google SEO Resources Tops 165 Reviews, Announces JM Internet Group


New York, NY (PRWEB) April 04, 2013

The JM Internet Group (web: jm-seo.org), a leader in providing SEO training for small business, is proud to announce that Jason McDonald’s latest book on Google and SEO resources has topped 165 reviews on Amazon.com. The book is a tour through the virtual Googleplex, identifying resources by Google about Google including Google Analytics, AdWords, and the all-important search engine optimization aspects of the Mountain View search giant.

“Google is as important to small business as it is mystifying,” explained Jason McDonald, Director of the JM Internet Group. “This book helps small business marketers and owners understand all the no cost opportunities provided by Google. The fact that we have over 165 reviews on Amazon is proof-positive of how hungry small business owners and marketers are to understand SEO and Google.”

For more information on the book, go to –

http://www.jm-seo.org/books/free-google-seo.html

SEO Training Course Schedule – SEO, AdWords, and Social Media Marketing

Getting to the top of Google is a key marketing objective for most businesses and marketers. That’s what Search Engine Optimization, or “SEO,” is all about. Beyond this informative new book on Google and SEO, the next step is online SEO training classes that offer hands-on, step-by-step instructions on how to get to the top of Google for businesses and marketers. The no cost resources from Google are the more technical aspects of SEO; the hands-on classes offer a more strategic approach to Internet marketing in general and Google in particular.

Learn SEO, Social Media Marketing, and PPC (AdWords) in a Friendly Online Internet Marketing Course


Top Ten: Top Ten Tools for SEO / Search Engine Optimization
Keywords: How to Generate Great Keywords for Great Google Rank
Page Tags – Quick Boost – Use Page Tags to Improve Google Rank
Link Strategies: The Who, What, Where, When and How of Getting Good Links for SEO
News: News One Can Use – Using News as an SEO Opportunity -
Google Rank: Monitoring Your Google Rank, and Leveraging it for SEO and PPC
Website Structure: Creating the Best Topology for Google Rank
Metrics: Tools for Measuring Website SEO and Performance
AdWords: SEO for AdWords
Social Media: Social Media Marketing for Businesses and Marketers

About JM Internet Group

The JM Internet Group provides SEO, Social Media Marketing, and Google AdWords training and courses for busy marketers and businesspeople. Online search engine optimization training helps explain keywords, page tags, link building strategies and other techniques needed to climb to the top of search engine rankings for Google, Yahoo, and Bing. The teaching methodology is hands on, with live examples and discussions, taught from the convenience of each student’s computer.

Contact:

JM Internet Group, Media Relations

Web. http://www.jm-seo.org/

Email. jm.internetgroup(at)gmail(dot)com

Tel. +1-510-713-2150