Announces Simple Ways to Create and Manage Color Size Variation Items for Web Store, eBay and Amazon Seller central

Los Angeles, CA (PRWEB) June 26, 2012, a leading provider of e-commerce platforms and multi-channel management, announces new and easy ways to create and manage variation items for storefront, eBay and Amazon sellercentral. For clothing, shoes and fashion accessory item sellers, it has been very hard to create and manage listings of color and size variation items.

For instance, if they have 3 colors of clothing with 3 different sizes, they need to create and manage 9 variation items. They need to also one parent item to post eBay and Amazon offering 9 different child item options. It was almost impossible to have smooth transaction between listing, order processing, managing inventories and finally shipping management. Wait no more for introduction of new ways of handling multi variation items for eBay, Amazon and own storefront.

By adapting PhiConnect Enterprise solution, e-retailers can now easily create a parent item for uploading eBay and Amazon and select combination of size spec and color options to create multiple child items with few clicks. These multi variation child items will be automatically linked to the parent item when it is uploaded to eBay, Amazon and/or Storefront. Pre-generated SKU, item code, will also be attached to the custom field of eBay listings for later use of order processing and inventory control. The same SKU will be used for Amazon so that multi-sales channel inventory control and order processing will take place.

Once again, PhiConnect did a good job creating multi-variation items for eBay and Amazon. This new feature will help many fashion related online sellers spend much less time on listing, inventory control, order processing and shipping management everyday, said Daniel Kim, Project Manager of also offers a free consultation. An e-commerce specialist will have an online demo session with you with many suggestions and guidance.

About PhiConnect:

PhiConnect was developed by a Yahoo! Store user, eBay Titanium PowerSeller and Amazon seller, with 12 years experience. PhiConnect has helped many multi-million online sellers of multi-channels to reduce the time and labor of their inventory control, order processing and listing management. PhiConnect also offers an own storefront and shipping modules so sellers do not need switch between different software. PhiConnects all-in-one platform can save time and money because online retailers will not need to subscribe to storefront, listing management, inventory control, order processing, and shipping module services separately.

PhiConnects platform gives online retailers the ability to distribute their product to multiple marketplaces including eBay, Amazon,, Google Product Search,, PriceGrabber, and Shopzilla. Additionally, PhiConnects automatic SEO feature can generate meta keywords, meta description, and URL rewrite automatically for search optimization for Google and Yahoo. For further information, please visit

Most Important Photo Site for Ecommerce? It’s not Pinterest.

Washington, DC (PRWEB) April 14, 2012

With over 21 million visits per week, marketers and retailers are flocking to the photo-centric Pinterest in droves. And early signs are that some store owners are seeing positive results with it. Yet one marketer is quite concerned that the buzz over “pinning” photos will distract e-tailers from making sure their products are showing up on more important sites.

Karen Zapp, Feed Manager Director of Marketing for North America, put it like this: “I applaud retailers that are proactively reaching out to interact with their fans. Sites like Pinterest are great for bringing new fans to a site. Yet it’s not enough to be visible just to fans – you must also be visible to buyers. And that means your product photos have to be showing up on the shopping websites like Amazon and Google Shopping.”

Ecommerce websites can list their products on Amazon, Google Shopping, and over a hundred other shopping comparison sites, search engines and marketplaces. Besides information like bar codes, product titles and descriptions, pricing, these sites feature product photos. In fact, a dazzling photo is one of the best ways to grab the attention of a prospective buyer.

Web stores send their data to these sites through the use of product feeds. But that’s often easier said than done.

“The problem,” says Zapp, “is that each shopping channel has its own unique product feed requirements, both in content and in formatting. The same product feed file rarely works for two different channels. Any channel can change its requirements at any time. And as we found out with Google last fall, your products won’t be accepted if they don’t meet all the product feed requirements.”

Further compounding the data quality problem is the ever-changing nature of product feeds. Inventory counts, price adjustments, and new product additions and retirements are just some of the items that can change on a daily basis or more. And all of these must be addressed in the product feed. When a web store sells hundreds or thousands of products, this can quickly become problematic.

Feed Manager offers its clients a suite of online tools for verifying, optimizing and submitting error-free product feeds to all free, paid and premium shopping channels. Clients can update/optimize the feed files themselves, or can engage with Feed Manager team to provide this service. Additionally, marketing agencies can use the Feed Manager tools to manage their clients’ product feeds.

What’s more, Feed Manager specializes in giving clients innovative, customized solutions and functionality for a greater competitive advantage. Zapp says, “Marketing today demands the highest possible degree of data integrity. This is true for your customer database, your product feeds, and anything else. Data has a direct impact on the bottom line.”

For a limited time, Feed Manager is offering a no obligation, 30-day free trial of its feed management service on the Google Shopping channel. Interested e-tailers and agencies may call 877-848-1738, or visit for more information.


Feed Manager is a complete ecommerce product feed data management and optimization service. Through the use of its market-leading proprietary solutions, Feed Manager offers a suite of easy-to-use tools allowing ecommerce stores and their agencies to maximize their returns on free and paid shopping engines such as Google Products, NexTag, Price Grabber, etc.; premium shopping sites such as Amazon and Facebook stores; and affiliate sites such as Share-a-Sale and Affiliate Venture. The service is used by hundreds of clients in the US, UK and Canada to aggregate, optimize, submit and manage millions of product listings in these shopping engines. For more information (North America) visit .

Consumers still booking catalog sales, even in a digital era

Consumers still booking catalog sales, even in a digital era
A recent survey on fashion trends found 15 percent of consumers ordered clothing through mail-in catalogs, despite the plethora of digital options, according to PriceGrabber. And though 57 percent shop online, retailers say their catalogs often …

BuyVia Survey Reveals Smartphone Feature Wish List – PRWeb
Products and deals will be available through charter partners, HP, NewEgg, PriceGrabber, Dell, Milo, TigerDirect, Sony etc., but because of BuyVia's unbiased approach, any product and deal available anywhere on the Internet will be delivered …
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How Retailers Take Control of Their Comparison Shopping Site Results
click to download The WHITEPAPER: Top 5 Comparison Shopping Misconceptions When online shoppers use a Comparative Shopping Engine (CSE) such as Shopzilla, Google Shopping or PriceGrabber to search for, say, the latest Canon digital camera, …
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SEO Strategist Kent Yunk to Speak at SMX West 2012

San Carlos, California (PRWEB) February 28, 2012

Kent Yunk, Vice President and SEO Strategist at Roaring Pajamas, a well-known local search engine optimization (SEO), social media and digital strategy firm in the San Francisco Bay Area, will speak at the Search Marketing Expo SMX West 2012 conference on February 29, 2012. The panels Yunk will be speaking on are “In-House SEO: Organizational SEO Challenges & Solutions” and Duplication, Aggregation, Syndication, Affiliates, Scraping and Information Architecture.”

Both panels will take place on day two of SMX West, February 29, 2012. The “In-House SEO: Organizational SEO Challenges & Solutions” panel will be moderated by Jessica Bowman, Founder of Other speakers in the panel are: Conrad Saam, Director of Marketing at urbanspoon, and Alex Volk, Search Marketing Director at Microsoft. The speakers will cover SEO operations (the systems, templates, worfklows, etc.) when executing SEO in-house. This session will be less about the SEO tactics and tools you hear about and more about the integral workings of in-house SEO from idea to launch, and how to make sure the nitty-gritty details dont get lost along the way.

The “Duplication, Aggregation, Syndication, Affiliates, Scraping and Information Architecture” panel will be moderated by Vanessa Fox, Contributing Editor at Search Engine Land. Other speakers on the panel include: Rudy De La Garza, Manager of Corporate Search Engine Optimization at, Gabe Gayhart, SEO Manager at PriceGrabber/Experion Interactive, and Nick Roshon, SEO Strategist at iCrossing. Speakers will sort through the bewildering world of near duplication due to issues such as manufacturer feeds into your site, syndication to other sites, international sites, aggregation of data sources, boilerplate content and pagination.

Duplication is one of the most important issues to avoid to stay in Google’s good graces,” said Yunk. “I’m excited to speak about this topic and how it affects the aggregation of questions and answers.

SMX West will take place in San Jose, California, February 28 – March 1, 2012 at the San Jose McEnery Convention Center. Over 130 of the worlds most knowledgeable search marketers will be presenting at SMX West, including Yunk.

About Roaring Pajamas

Roaring Pajamas is a well-known digital strategy agency founded by industry innovator, Melanie Yunk, and offers top notch expertise as a full service social media, search engine optimization and digital strategy consulting agency. Roaring Pajamas continues its reputation as a successful trail blazer, helping its clients to create marketing solutions that enable them to not only bag their game, but to stay on top. The Roaring Pajamas staff addresses the needs of diverse industry sectors including retail, financial, technology, consumer products, B2B and more. The firms office is located in San Carlos, California. To learn more please call 650-593-9303 or visit the Roaring Pajamas website.


ChannelAdvisor SELL MORE Tip: Yahoo! and PriceGrabber Deal

ChannelAdvisor SELL MORE Tip: Yahoo! and PriceGrabber Deal

ChannelAdvisor CEO Scot Wingo sheds some light on the recent partnership announcement between Yahoo! Shopping and PriceGrabber in this short video. For further details and to learn how this deal will affect your comparison shopping engine strategy, join ChannelAdvisor’s webinar taking place January 19, 2010 at 2:00 pm ET. If you can’t make it, the webinar will be archived at
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