Plugging the link leaks, part 2 – site canonicalisation

Plugging the link leaks, part 2 – site canonicalisation
If any are, that means that somewhere on the site you have internal links pointing to different URLs for the same resource. Then, to see if Google is finding duplicate versions, take a look in Google Webmaster Tools. Navigate to the HTML suggestions …
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Removing URLs From The Index In Bulk
You received a notice in Google Webmaster Tools about pages violating Google's guidelines. Worse still, it was accompanied by a drop in traffic. Ouch. You want to fix that one fast, too. One quick followup on my Panda example: we have helped sites …
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Google is showing more news results within searches
Once accepted, you need to maintain a news sitemap via Google Webmaster Tools that automatically updates each time you publish a new article. And if you want to rank highly and have a chance of appearing in News integrations you need to be reqularly …
Read more on Econsultancy (blog)

Video Recap of Weekly Search Buzz :: April 26, 2013

Video Recap of Weekly Search Buzz :: April 26, 2013
Google also penalized Mozilla for user generated spam content, but it was only on one page and only because it had 12MB of spam. I then talked a bit more about user generated content spam and how it can impact you. Google sent out a webmaster tools …
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Your Content Management System Was Hacked – Now What?
To see why the pages are showing bad information to Google you have to use the Google Webmaster tools Fetch as Google tool. Go into your webmaster tools account and on the left slide click the Fetch as Google link. Then, when you get to the page, type …
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Google Sub-Sitelinks Are Here
In fact, we had this show in Google Webmaster Tools back in October 2009 and then Google made mention of it in May 2012 by saying: "Sub-sitelinks" in expanded sitelinks. [launch codename "thanksgiving"] This improvement digs deeper into megasitelinks …
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iHOUSE Web Solutions Now Offers Access to Two Powerful Google Resources to Improve Online Visibility for their Real Estate Agent Website Customers

Oakland, CA (PRWEB) January 24, 2007

iHOUSE Web Solutions, a division of CIS Data Systems, Inc. and a leader in realtor web site design and online marketing tools, is excited to announce two new features to improve their customers’ website and property listing visibility on Google.

First, iHOUSE has added a feature that enables their website customers to easily submit their real estate property listings to Google Base, thereby making them searchable on Google. While adding a listing to their iHOUSE website, agents can request that iHOUSE submit their property listing details to Google directly on their behalf with just one click of a button. iHOUSE customers will also continue to be able to submit their property listings to Yahoo!, Trulia, and Oodle using similar processes.

Second, iHOUSE has implemented a protocol for all new website customers that leverages Google’s Webmaster Tools. iHOUSE will submit website domain names and sitemaps using a standard xml file format directly to Google on behalf of their new website customers. By leveraging Google’s Webmaster Sitemap submission interface, iHOUSE will improve the likelihood that their customers’ web pages are correctly and quickly added to Google’s index.

“Internet technology changes almost daily, and it’s hard for a real estate agent to stay on top of that information while running a successful real estate practice,” said Paul Sheng, iHOUSE CEO. “iHOUSE understands this, and works hard to stay ahead of technologies and resources like these from Google to directly benefit our customers.”

For more information about iHOUSE Web Solutions and their custom real estate websites, please visit

About iHOUSE Web Solutions

Since 1986, iHOUSE Web Solutions, a division of CIS Data Systems, Inc., has provided real estate professionals with Internet tools to build their businesses. Through continued, successful designs of user-friendly real estate agent websites and other products for real estate web site promotion, the company has built a network of 11,000 customers, and maintains IDX data feeds with nearly 300 MLS’s nationwide, representing nearly two-thirds of all listings in the U.S. Its web marketing solutions include iHOUSE websites, IDXPro MLS Search solution, LocalNet Web Registration service, Spotlight single property websites, VTShowcase virtual tour manager, ConnecTel toll-free hotline phone-marketing service, and MarketReach email marketing solution. Headquartered in Oakland, California, iHOUSE Web Solutions can be reached by phone (Toll-Free) at 866-645-7702 or by visiting its website at

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Florida Direct Marketing Association Annual Mktg Summit 2007 Launches With Digital Direct Marketing Education Day September 19

Fort Lauderdale, FL (PRWEB) August 22, 2007

The Florida Direct Marketing Association (FDMA) will hold a Digital Direct Marketing Education Day on September 19, a day of pre-conference seminars preceding the group’s flagship event of the year, the FDMA Annual Summit on Thursday September 20. Both the pre-conference Digital Direct Marketing Day and the Annual Summit will take place at the Westin Hotel Ft. Lauderdale. The line-up includes Advanced Search Engine Marketing training taught by Joe Laratro, running concurrently with the Email Marketing & Deliverability Boot Camp taught by Karen Talavera and sponsored by email marketing compliance service company Lashback.

The 2007 Annual Summit, “From Demand Generation to Dialog Creation” has been re-designed and expanded over previous years to include both educational seminars and traditional networking and conference speakers. “We’re thrilled to expand our programming to include in-depth professional development in one of the newest sectors of direct marketing – digital media,” said Keith Fletcher, FDMA President. “Although many associations, including the national Direct Marketing Association (DMA), offer direct marketing professional education, not many events are held in our area on a regular basis. This year’s pre-conference seminars not only deliver added learning opportunities for attendees, but help meet the direct marketing educational needs of the south Florida business community.”

With use of the Internet yet to peak, search engine marketing is a topic many advertisers are clamoring for more information on, and that’s exactly the need Joe Laratro set out to meet when he founded Tandem Interactive, a firm offering search engine marketing training, education, and consulting. Mr. Laratro is a highly regarded search marketing expert and is an active speaker at industry events including Webmaster World and Search Engine Strategies (SES) Conferences. He frequently moderates numerous sessions at the Webmaster World Search Conferences across the nation and has also been quoted in articles in Internet Retailer, eMarketer, DMNews, eWeek, MediaPost, and Target Marketing. Tandem Interactive was also a collaborator in designing the DMA’s Search Engine Marketing Certification Program, so Joe was a natural choice for the FDMA seminar.

Advanced Search Engine Marketing Training is a one-day intensive covering more advanced online marketing tactics such as Content Development, Press Releases, Blogs, PPC, Page Quality Score, Analytics, Social Media, Site Clinics & More. The morning will be devoted to Natural Search Engine Optimization. Advanced content development in the form of Editorials, White Papers, Newsletters, and other informative articles will be reviewed. Second Generation Submissions, including Google Webmaster Tools and Yahoo’s Site Explorer, will be covered. Other topics will include Site Architecture, Advanced Linking, SEO Tools, Social Media Marketing (MySpace, FaceBook, LinkedIn, Digg,, etc) and Spam tactics to avoid.

The afternoon will be devoted to Advanced Pay Per Click strategies on Google Adwords, Yahoo Search Marketing, and Microsoft adCenter. Bidding, landing page and ad text strategies will be covered. Google’s Page Quality Score, Yahoo’s new Panama release and the Google Adwords Editor will be examined through live demonstrations.

An even more dialog-based online marketing channel than search is email, so the FDMA also offers its Email Marketing Boot Camp taught by veteran email marketing educator Karen Talavera of Synchronicity Marketing. This one-day seminar is an ideal immersion into permission email marketing, covering the essentials from evolving legislative regulations to avoiding the pitfalls of email deliverability and poor reputation, to message design, campaign deployment, testing and metrics. Numerous real-life email marketing messages will be showcased and analyzed. Having designed and taught the DMA’s email marketing seminars for nearly the past decade, Talavera is an experienced email and integrated marketing expert who moved her consulting business to south Florida two years ago. “Since I began teaching email marketing in the late 1990’s I’ve been continually amazed by the growing appetite for formal instruction. I’m thrilled to have this opportunity to bring email marketing education to my local community,” said Talavera.

The September 19 seminars run from 9:00 a.m. to 4:30 p.m. and include a combined networking continental breakfast and combined group lunch. The September 20 Annual Summit conference begins with registration, networking and continental breakfast at 8:30 a.m., includes a sit-down lunch, and concludes at 3:00 p.m. At less than $ 500 for the day, the FDMA’s Digital Direct Marketing seminars cost only a fraction of what most full-day online marketing events are priced at. “Access to professional, proven instructors attracted to our locale allows us to bring quality instruction to companies and individuals who otherwise couldn’t afford it,” added Fletcher.

The FDMA has made special savings available for those who register early and combined discounts are also available for participants who elect to attend both a pre-conference seminar and the main conference. Prices for combined seminar/conference attendance are $ 450 for FDMA members and $ 525 for non-members with a free six-month FDMA membership included in the non-member rate (a savings of $ 178). Digital Direct Marketing seminar-only rates are $ 399 for members, $ 499 for non-members. September 20 conference-only attendance is $ 99 for members, $ 119 for non-members with a $ 20 discount available for early registration by August 31 at

About the Florida Direct Marketing Association (FDMA)

The FDMA has over 200 members, including catalogers, Internet retailers, financial services providers, publishers, book and music clubs and retail stores. “Direct marketing” is the art and science of sending one-to-one promotional messages directly to consumers, which allows marketers to measure response rates and campaign effectiveness. FDMA regular monthly luncheons are held on the third Thursday of each month at the Westin hotel in Fort Lauderdale. New members attend their first luncheon for free. Special membership rates are available for non-profit organizations as well. For additional information, please contact Keith Fletcher, FDMA President, at 786-357-3275 or visit

About Synchronicity Marketing

Synchronicity Marketing is a consulting firm specializing in integrated and email marketing strategy, coaching and education. Its mission is improving marketing effectiveness and increasing return-on-investment by harmoniously synchronizing individual marketing activities into holistic programs which result in a whole greater than the sum of its parts. The company offers a variety of marketing planning and campaign performance improvement services as well as integrated and email marketing program design, coaching, and analysis.

Founded and led by Karen Talavera, a nearly 20-year direct marketing veteran and national Direct Marketing Association (DMA) seminar instructor for the past decade, Synchronicity also offers customized email marketing workshops, and Talavera frequently teaches these and speaks on related topics throughout the country. Located in Lake Worth Florida, Synchronicity Marketing is a member of the Florida Direct Marketing Association and the Email Experience Council. For more information call 561-967-9665 or visit

About Tandem Interactive

Founded in 2006 by Joe Laratro, Tandem Interactive’s mission is to work together with clients for Web site success through online marketing strategies that will drive bottom line results. These strategies include local search marketing, pay-per-call lead generation services, corporate podcasting, blogging, analytics, conversion Hosting Now Integrates Google Webmaster Tools

Cooper City, FL (PRWEB) November 26, 2007 hosting plans now include direct access to Google’s Webmaster Tools through the Hosting Control Panel. With Google Webmaster Tools, users are now able to see how Google views their site, diagnose problems and share information with Google in order to improve their site’s visibility in search results. This service provides a free and easy way for web site owners to manage and improve traffic to their site. hosting customers are now able to easily add and verify their web sites for use with Google Webmaster Tools. Once setup, will automatically submit sitemaps to Google on behalf of its customers. Sitemaps inform Google about new web pages or updates to a customer’s site and help to increase their coverage of web pages in Google’s index. offers web hosting plans for as low as $ 2.79/month which includes 5 GB Space, 250 GB Transfer, 500 Email Accounts, Free Software, 10 MySQL Databases, 50 Email Forwards, Forums, Blogging, Photos, $ 20 Google