New Advertising Campaign Touts Toronto’s “Open Arms” Approach to Gay Marriage!

(PRWEB) July 7, 2004

“We Do! You Can Too!” proclaims the headline of a new Gay Toronto Tourism Guild (GTTG) ad. Supporting visuals and copy confirm that the headline – and the ad – are all about marriage…gay marriage.

“The headline was really designed to communicate two messages,” said Michael Green of MasterMind Communication Strategies, the marketing firm that developed the creative. “The ‘We Do!’ portion of the headline acknowledges the fact that, in Toronto, gay couples can get legally married, and the fact that they are doing it every single day. The second phrase, the ‘You Can Too!’ part of the headline, expands the message by letting the reader know that, in Toronto, getting legally married is an option for them as well. It doesn’t matter where they’re from, or what their nationality is. They can come up to Toronto, follow a few simple steps, and they can be married. A real marriage. A legal marriage. And a fully defensible marriage.”

Canadian marriage is still the most solid option for foreigners, and especially for Americans. And in Toronto, it’s a particularly easy and respectful process. “We’ve followed same sex couples from the very beginning of the process when they go to get their marriage license, to the end, when they’re getting into the limo to leave for their honeymoon,” said Jill Pentrack, MasterMind Communications Strategies partner, “and what we found was that at every single step, the couples were treated with respect and openness. It was amazing, especially for me, as an American, to watch everyone from the clerk at City Hall to the Minister performing the ceremony treat this as if it were just another marriage. No awkwardness. No anxiety. Just regular people celebrating a special moment for two other people. I hope I actually live to see a process that even approaches the ease and respect of the Canadian process in the U.S. some day.”

Getting married in Toronto IS simple. And the Gay Toronto Tourism Guild (GTTG) is committed to helping would-be brides and/or grooms through the process of getting their marriage license. The Guild devotes an entire section of its website ( to a step by step description of the process, and even gives locations where marriage licenses can be obtained.

Ric Tremaine, Guild President, and Owner of the Mansions of Gloucester Square (three exquisitely restored Nineteenth Century Mansions located at the heart of Toronto’s Gay Village), specializes in hosting gay weddings. “Same sex marriages are exactly like their heterosexual counterparts,” Tremaine notes, “You have the same concerns, the same stresses, and the same issues. Those of us in the Guild felt that by providing a step by step guide, both on the website and at member businesses, we could alleviate the stress of getting the license.”

The city of Toronto has been at the forefront of the gay marriage debate ever since its inception as a political and legal issue, and remains at the center of this often polarizing topic. And while the impact of Toronto’s decision to allow, and even encourage same sex marriage is a hot topic for people throughout the rest of the world, from the United States, to Europe, to Asia and even Australia, in Toronto, residents really don’t even think about it. Indeed, the concept has been so universally accepted by the city’s population that most folks wonder what all the fuss is about. Hopefully, the rest of the world will at some point take a lesson, but until then, the Gay Toronto Tourism Guild’s message of “We Do! You Can Too!” will remind the everyone else that in Toronto, the grass really IS greener for same sex couples!

### Partners with Shopping Comparison Site:

Lakewood, Colorado (PRWEB) January 23, 2007, a distributor of consumer, professional, and industrial tools announced today that they have listed 11,000 products on the premier shopping comparison site lists over 55 million products and searches the Web to offer consumers the most competitive prices from tens of thousands of qualified merchants. includes five times more merchants than most leading shopping search companies, according to their research, making them one of the most comprehensive product-search portals.’s proprietary hosted search index lists every price it can find on products from over 60,000 merchants, and even includes merchants who are non-paying.

“We are very impressed with the immediate success of, as well as with their unique business model. We expect to make a lot of sales through their site,” said Managing Partner, Don Cohen. is an operating business of IAC, which includes other powerful Internet brands such as, Citysearch,, Ticketmaster and more, and has a worldwide online audience of 229 million (September 2006, comScore).

To date, has partnerships with 13 shopping comparison sites and plans to extend this number to 20 by the end of 2007. “Shopping comparison sites allow us to directly show tool users that we offer the most competitive prices on the market and they are an integral contributor to our bottom line, “explained Cohen.


Since 1978, Tool King has made a name for itself by offering lower prices on tools and machinery, while providing a better level of service than the competition. Launched in 2001, continues to offers these advantages, and provides innovative features that help customers choose the best product for their needs, and get more use out of their tools. Internet Retailer has recognized Tool King as a Top 50 website and a Top 5 Home Improvement Website. For more Information, contact Don Cohen at 303-963-4515 or visit

About ( made its consumer debut online in November 2006 as the Web’s most comprehensive comparison-shopping engine. Thanks to patent pending Web search technology,’s proprietary hosted search index contains over 55 million products from over 60,000 online merchants, which is five times the merchants of most leading comparison-shopping engines. Recently named as “Best Online Price Comparison Site” by Kiplinger’s and selected by FireFox as one of their recommended add-ons, has a team of experts in technology, Web search and consumer products working to create a world-class shopping search experience. is a wholly owned subsidiary of IAC (NASDAQ: IACI), which operates, Citysearch, HSN, LendingTree,, Ticketmaster and more and has a worldwide online audience of 229 million (September 2006, comScore).

About IAC

IAC operates leading and diversified businesses in sectors being transformed by the internet, online and offline… our mission is to harness the power of interactivity to make daily life easier and more productive for people all over the world. To view a full list of the companies of IAC please visit our website at