SEO – Search Engine Optimization Training

SEO – Search Engine Optimization Training
Event on 2013-09-02 09:00:00

Promote your website to an audience hungry to buy, more often, through search engine optimisation, even if you know nothing about websites.

Dear Business owner,

You wouldn’t buy a ferrari and leave it hidden in a dark alley.

Likewise there is not much point having a website and then having it hidden in the depths of the search engine results. You need to get people to it. You need traffic. One of the best methods is getting high on the first page of Google.

Search Engine Optimisation (or SEO) is a collection of methods, processes and strategies that allow you to highlight your relevance to the search engines so that your website ranks strongly.

Consider your own search habits?

  • If you need to find something – you google it.

  • Rarely will you go past the first page.

  • And in fact the very first result on Google can get the lion’s share of people looking for that service or product.

If you have a website then it is likely to be your most effective marketing tool. To get the most from it you need to have a working knowledge of SEO and how search engines operate.

Who is this workshop for?

  • Moreton Bay region business owners, managers, and entrepreneurs

  • That cannot yet afford to outsource their search engine optimisation but understands the importance of ranking highly in Google and are willing to roll up their sleeves and get their hands dirty

  • Or that are ready to hire an SEO company but want to understand more about SEO to avoid getting ripped off, confused by technical jargon or worst still be penalised because the company is using harmful practices.

  • And that are looking to network with other like-minded local businesses owners


If that sounds like you then please read on…

(Scroll to the bottom for additional FREE business resources)

Job you are hiring this workshop to do for you:

If there are two things that most of us want more of –  it is time and results.

The job of this course is give you more of each.

You are a busy small business owner. You don’t have time to waste. This workshop will cut through all the noise that is out there about SEO and deliver to you just the essential information that you need to know to get the biggest leverage on your time.

If you want to achieve better website ranking results then you need to invest in the knowledge that will help you achieve it. The problem is that if you follow some of the older SEO advice out there that you will actually harm your rankings.

We’ll be working live on your own website so that when you leave the workshop you will have had the chance to implement the elements of effective and professional SEO practises as a stepping stone to better website rankings and long term market leadership.

Workshop Content:

  • Global trends and why search engines are critical for a modern business

  • What is Search Engine Optimisation (SEO) and how it came about

  • How search engines work – what we can deduce

  • A breakdown of key definitions and SEO terms

  • Market research – traffic vs competition

  • The structure of your website and on-page SEO

  • Off-site SEO and backlinks

  • The things that used to work that you now need to avoid like the plague

  • Why you need to be publishing quality content

  • Methods, hacks and tools to help you create content prospects want

  • Optimising your website for Local SEO

  • Using your website analytics to guide your SEO efforts

About the Presenter:

Mick Cullen – Owner of Redcliffe Marketing Labs – an online marketing business, based in Redcliffe, assisting local business owners in understanding and implementing online marketing strategies using social media, web video, email and search engine optimisation.

Mick is passionate about helping you as a busy business owner to leverage your time and money for better results by cutting through the maze of information and products out there – breaking it down to the bare minimum effective dose you need to start making a difference.

A Snapshot of What Others Are Saying:

“Mick, Thanks again for running yet another great Workshop. The 2 I have attended both offered valuable tips and insights. I recommend any small business owner attend these as Mick is both a great speaker and extremely willing to assist those small businesses that require that extra bit of help.”

– Matthew Fox, Brisbane

“Mick Cullen is extraordinarily generous with his time, and is a very competent presenter … clear, brief, and no-nonsense.”

– Carmel Glover

"I have been to several of of Mick's workshops, and find them well presented, very informative and well worth the time."

– Beth Reid, Scarborough

"Mick has and continues to educate our business into the 21st Century in regard to technology. He explains things in simple terms and makes sure they are relevant to our business. We have been asking for workshops to gain further information and support so as to be more independent with new technologies."

– Stacey Platts, Redcliffe

"Mick is a guru when it comes to internet marketing but don't be scared by that.  His relaxed and down to earth style will help you overcome any barriers you may have with the concept of social media and the whole "taking your business online" thing.  Mick has been a great supporter of my site, and I love the way he is passionate about getting Redcliffe businesses online and utilising these wonderful 21st century tools we have available.  I promise you won't be wasting your time or your money."

– Belinda Hodge, Margate

"Mick helped me to understand what I needed, how to come up with the solutions to these issues and to start thinking ahead. I would highly recommend his services to anyone I know, especially for small business people like me."

– Melissa Mataic, Scarborough

"Thank you so much for all of your help Mick, you passed on a huge amount of helpful information and explained it very clearly (so people like me can understand!!), and it gave me ideas and direction for how to build my business."

– Sam Davies, Scarborough

When and Where:

Scarborough Beach Resort

89 Landsborough Ave


2 Sep – 9am – 12pm  

Please be seated and ready to go.

Presentation will start at 9am.

Pre-Requisites + What to Bring:

  • Laptop + power cable

  • Pen and paper

  • Login details for your website


0 per person.

Satisfaction Guarantee:

If at the end of the training workshop you don’t think that you had a great time and are not walking away with some great new life skills and methods to improve your website ranking then we will refund your money back, no questions asked.

We think this knowledge is so important for your business and are passionate enough about it that we take all the risk.

How to Book Your Place:

Book your place at this workshop by purchasing through the ticket system at the top of the page.

This workshop is strictly limited in numbers to ensure personal attention. With a high level of interest already shown you are advised to secure a place as soon as possible.

Can’t Make This Event Or Looking For More Training?

There are several courses on different business topics being run this year.

My recommendation it so look for the ones that either are closest aligned with your business or that fill in the biggest gaps in your knowledge.

More courses…

Share This Event:

Do you know someone that could benefit from attending this workshop and learning more about using Twitter effectively?

Why not help them out by sharing this event with them.

Just cut and paste the link below to an email, tweet or facebook update.

–>> <<–

FREE Business Growth Resources:

Training, tips, tools and resources that no small business owner should be without – well worth your time.

  • Redcliffe Social Media Training Group – 160+ local business owners(Link)

  • Productivity Tools Handout PDF (Download)

  • Recommended Reading List PDF (Coming soon)

at Scarborough Beach
89 Landsborough Avenue
Scarborough, Australia

Build Your Website Today with WordPress – Learn WordPress in a Day

Build Your Website Today with WordPress – Learn WordPress in a Day
Event on 2013-05-30 10:00:00
Got a Day? Learn WordPress ~ The Smart Way!

Everything you need to know is included in this one-day WordPress course, which is offered in an easy-to-understand, hands-on environment. Upon completion, you’ll have the knowledge, tools, and ability to create and manage a WordPress website that gets results.

This interactive course also provides tips and tricks to help you add interest and appeal, as well as ways to increase visibility and exposure. This six-hour course runs from 10 a.m. to 4 p.m. Registration is limited to 10 spaces to ensure individualized assistance. Register today to reserve your spot! Questions: call 650.548.9597

DATE: Thursday, May 30, 2013
TIME: 10 am – 4pm
VENUE: Garland Web Design & Development Svcs
REGISTER:   Here on EventBrite 

Upon completion of this course, you will:

  • Easily create your own WordPress website 
  • Post your first blog article 
  • Manage your website’s content and comments
  • Add audio, video, and graphics into your website
  • Use SEO and social media to promote your website and increase traffic
  • Effectively use themes, plugins, and widgets to add interest and functionality
  • Integrate and network with others, building your brand and business

Tickets for this content-rich event are only 7.00. Register early and receive .00 off the general admission ticket price. Your investment is covered by our 100% no-fuss, money-back guarantee. 


  • Box Lunch
  • WordPress Workbook
  • Installation of a a premium *WooThemes WordPress theme if needed
  • Unlimited email support following the workshop. 

Click here to read why Phyllis chooses WordPress for her clients.


Setting Up a WordPress Website—Getting Started

  • WordPress 101: What is WordPress
  • Setting up a WordPress website in 15 short minutes
  • Demystifying the WordPress dashboard
  • Understanding the navigation bar

Publishing Posts, Pages, Images, and Video—Content Matters

  • How to format posts
  • Adding links
  • Creating interest by inserting and embedding images, video, and audio
  • Tag! You’re it! Why it’s important to tag and categorize each post—and how to tag to increase traffic
  • Understanding permalinks

Comment Moderation—Why and How

  • Monitoring and moderating comments
  • Spam is a four-letter word—how to prevent it

How to Use WordPress Themes—Create Your Own Personalized Style

  • Learn about themes and how to use them to inject style and appeal

WordPress Plugins & Widgets—How to Use Them and Why You Should

  • Overview of plugins
  • Installing plugins
  • The top 10 WordPress plugins, what they do, and how to use them
  • Improving the functionality of your website with plugins and widgets

Search Engine Optimization—Getting Found

  • Crash course in SEO—what is it, why you need it, and how to get the best results
  • URL’s: Increasing click-through rates with “pretty” ones



  • Lunch
  • WordPress workbook
  • Installation of a premium *WooThemes WordPress theme for your blog if needed
  • Unlimited email support following the workshop

REGISTER TODAY: Using the convenience of EventBrite. If you have any questions about the courses, please don’t hesitate to call 650.548.9597 or EMAIL Phyllis

YOUR INSTRUCTOR: Dubbed the “Blog Whisperer,” Phyllis Garland has been developing websites for over 15 years and specializes in WordPress web development for over 3 years. Her courses share her knowledge and experience in an easy-to-understand and implement manner, turning novices into WordPress do-it-yourselfers in one short day. Click here to read why Phyllis chooses WordPress for her clients.


“OMG what a great workshop. I am NOT at all tech savvy. Plus I arrived late due to unexpected circumstances. Phyllis was a patient and thorough teacher. I walked away ready to complete and launch my website. She had great tips and hands on, LIVE experience.  I look forward to using this information to touch the world with the services I have to share.” – Maurine Xavier

“This workshop is a great way to learn about WordPress. Phyllis is a very good instructor and certainly knows her material. I learned many valuable tools I can apply to my website.” – Laura Erkeneff,

"I can't believe it! I learned enough in one day to get my website started!! Great teacher!" – Lelana Crayne

"Phyllis Garland’s 'Learn WordPress in a Day' class was excellent.  I am not a technologically savvy person, but I came away from the class feeling that I could do it – start creating posts and pages for my website.  Phyllis took the intimidation and mystery out of setting up my own website and getting it optimized for Google and the search engines.  Plus, she was extremely generous with her help and time, making sure we all left with our questions answered.  I would, without hesitation, highly recommend this class to any beginner who wants to learn WordPress and be up and running quickly.  Thanks again!" – Serena L.,

"Phyllis Garland's teaching demeanor is excellent as she interactively surveys the needs of the group to her instructional delivery! In particular Phyllis made sure to encourage us to email her with our continuing questions as we move forward in our WordPress practice." – Susan Kaineg

"The workshop was fantastic! I walked into the class not knowing a thing about WordPress or setting up a website. I left not only knowing how to set up a site, but how to begin manipulating content and website security. Phyllis stands behind her teaching by allowing continued email contact beyond the class. It was a truly valuable day." –  Cathy Ritter

"Excellent! I would give it 10 Stars, but I can only give it a 5! If you're wanting to learn WordPress this is the class for you! Phyllis was an excellent instructor! I learned a lot and came away feeling that I can actually do something in WordPress."  – Jan Brown, Jan's Pet Sit

"Phyllis did a wonderful job at demystifying Word Press. She also gave us great SEO tips and tricks. I promise to update my blog more than once a year!"- Cynthia Beck, Cynthia Beck-Hypnotherapist

"Wordpress in a Day" provided me with huge benefit. Phyllis somehow managed to respond to individual needs, while at the same time, delivering a thorough overveiw of what it takes to build a website. I knew a bit about WordPress before, but feel extremely confident AFTER this very well organized and thoughtfully delivered training. Highly recommended." – Robin Fletcher, Sell Like a Goddess

"GREAT. I loved Phyllis' energy and her patience in teaching. She definitely understands and can teach the basics of setting up a Word Press site. It was so empowering to see how easy most of the set up is and it looks so clean, organized and easy to use. It is a pleasure to learn from Phyllis and she is a wonderful, considerate, highly conscious person." – Amber DeAnn, Anger At Mom and Dad

“You don’t know where to start? Phyllis can help! To make things much easier for you, it is not a bad idea to talk to her about converting your site into wordpress platform site. It will make your life so much easier.” – Hiromi Motojima,


*WooThemes WordPress themes, delivering top quality, cutting edge WordPress themes. Give your WordPress powered website a professional new look, and be up and running in no time at all. All themes run on the same WooFramework which makes it easy to setup your theme, SEO and extra functionality.

Don’t have time for a full-day workshop to learn how to build your website? We developed an intelligent way—SmartPress. Check out “Build Your WordPress Website in 3 Hours”. Click here to learn more! 

at Chamber of Commerce
580 Castro Street
Mountain View, United States

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Plymouth, IN (PRWEB) April 5, 2006, a trusted and well-respected resource for evaluating internet marketing and services, makes the process of researching and selecting best of breed vendors a more reliable task by publishing a list of the top companies and consultants in 9 different categories.

“I want to congratulate Kinetic Results this month for attaining the top position this month – a company that holds ethics, superior performance, and timely deliveries as a solid foundation for the customers it serves. Congratulations” says Bill Peden of

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