ONE DAY INTERNATIONAL WORKSHOP ON DIGITAL MARKETING(DIGITAL-2017)

ONE DAY INTERNATIONAL WORKSHOP ON DIGITAL MARKETING(DIGITAL-2017)
Event on 2017-07-22 09:00:00
ONE DAY INTERNATIONAL WORKSHOP ON DIGITAL MARKETING(DIGITAL-2017)

ORGANIZED
BY
TOP ENGINEERS under the under the auspices of TOP INTERNATIONAL EDUCATIONAL TRUST

VENUE INSTITUTE OF APPLIED ELECTRONICS AND INFORMATION SYSTEMS,
ICSA SEMINAR HALL(JIVANA JYOTHI),
POST BOX 771, NO: 107, PANTHEON ROAD, (OPPOSITE TO EGMORE MUSEUM) EGMORE, CHENNAI – 600 008, TAMILNADU, INDIA.
FOR REGISTRATION https://www.topengineers.co.in/register.php
REGISTRATION FEES

CERTIFICATE FROM TOP ENGINEERS WITH ISO CERTIFIED NUMBER AND HOLOGRAM WILL BE PROVIDED BY THE END OF THE WORKSHOP WHICH WILL ADD VALUE DURING PLACEMENTS.

INR 600/- PER PERSON (INDIA)
USD ( FOR OTHER COUNTRIES)
GROUP DISCOUNT OFFER
Group of 5 & above will get 5% Discount
Group of 10 & above will get 10% Discount

DATE 22.7.2017 (SATURDAY)
AGENDA SEARCH ENGINE OPTIMIZATION
SEARCH ENGINE MARKETING
SOCIAL MEDIA MARKETING
CONTACT 09940322437 / 9840728806
MAIL admin@topengineers.co.in
WEBSITE https://www.topengineers.co.in
EVENT LINK https://www.topengineers.co.in/digital2017.php
ONLY LIMITED SEATS PER BATCH AND THE SEATS ARE FILLED ON "FIRST COME & FIRST SERVE

at ICSA SEMINAR HALL
POST BOX 771, NO: 107, PANTHEON ROAD, (OPPOSITE TO EGMORE MUSEUM) EGMORE,
Chennai, India

Professional Diploma in Digital Marketing – July 2017 Full-Time Course

Professional Diploma in Digital Marketing – July 2017 Full-Time Course
Event on 2017-07-24 09:00:00
Format: Full Time (From 9am over 5 days – 30 hours total) Dates: July/24 – July/28, Monday to Friday, 9am – 5pm Location: 4 Cats Co-Business Community, Unit 1101, 11/F, Eastern Centre, 1065 King’s Road, Quarry Bay Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK,680 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. – Final lecture roster may change without notice. TIME & LOCATION Dates:  Monday to Friday from July 24 to July 28, 2017 Time:  9am to 5pm Location: 4 Cats Co-Business Community, Unit 1101, 11/F, Eastern Centre, 1065 King's Road, Quarry Bay SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:http://www.bonfiremedia.hk

at 4 Cats Co-Business Community
Unit 1101, 11/F., 1065 King’s Road , Quarry Bay
Hong Kong, Hong Kong

Curso de Google Adwords em Curitiba

Curso de Google Adwords em Curitiba
Event on 2017-06-26 08:00:00
Quando 3 dias de curso – 12 horas de carga horária Dias 26, 27 e 28 de junho (segunda, terça e quarta) Das 8h00 às 12h00 A quem se destina Profissionais e empreendedores que necessitam compreender o funcionamento das ferramentas para buscas pagas; estudantes das áreas de Marketing, Propaganda e Comunicação; profissionais em busca de atualização na área de Marketing de Busca; demais interessados em entender como funciona o Google Adwords e aprender as técnicas para conseguir um melhor posicionamento e conversão no mesmo. Conteúdo Search Engine Marketing O que é e como funciona o Marketing de Busca; por que aplicar esta estratégia e como o Google Adwords pode participar e ajudar nos resultados do seu Plano de Marketing. Fundamentos do Google Adwords Conceitos básicos; o que são o Search, Display, TrueView e a diferença entre eles. Google Adwords – Search Avançado Como funciona a rede de pesquisa; como criar campanhas, grupos de anúncios e palavras-chave para obter anúncios relevantes (e o que não fazer para conseguir isso também). Ferramentas do Adwords Como utilizar as ferramentas de Google Adwords para a criação e melhor desempenho de suas campanhas. Remarketing de Pesquisa O que são listas de remarketing; como criá-las e utilizá-las como estratégia para a Rede de Pesquisa. Google Adwords Editor Entenda como funciona a ferramenta offline no Google Adwords. Análise de dados da Rede de Pesquisa Como mensurar o que é um bom e mal desempenho e o que fazer, com base nos dados que o Google Adwords dispõe, para melhorar a sua performance. Seja um profissional de Google Adwords Como começar um negócio com Google Adwords; organização de contas pela MCC (Minha Central de Clientes) e a certificação através do Google Partners. Docente Andressa Maiola Consultora de Marketing e Mídia Online. Marketing de performance na Gazeta do Povo Jornais. Trabalhou como Mídia Online na Sépha Perfumaria, e-commerce de perfumes que atende todo o país. Nove anos de experiência no mercado, sendo cinco como mídia online focada em Google Adwords. Graduada em Marketing pelo Centro Universitário Uninter e especialista master em Direção de Comunicação e Publicidade Digital pela ESIC Business & Marketing School.

at CreativeBizz
Nestor Victor 160 , Água Verde
Curitiba, Brazil

Friends of Search 2018

Friends of Search 2018
Event on 2018-02-08 09:00:00
Friends of Search 2018: Hét search congres met toegang tot de belangrijkste, internationale ontwikkelingen in de wereld van search. Na vier succesvolle edities van Friends of Search afgelopen jaren vindt op donderdag 8 februari 2018 de alweer 5de editie plaats. Met diverse sprekers uit binnen- en buitenland is Friends of Search hét nationale search congres waar de laatste ontwikkelingen op SEO- en SEA-gebied aan bod komen. Je hoeft als (online) marketeer niet meer uit te wijken naar het buitenland als het om SEO- en SEA-congressen gaat. Friends of Search haalt searchexperts uit landen als Engeland, Duitsland en de VS, waar de ontwikkelingen vaak sneller gaan, naar Amsterdam om hun kennis en ervaring te delen. Na donderdag 8 februari 2018 weet je als bezoeker hoe andere organisaties zoekmachinemarketing en zoekmachineoptimalisatie inzetten en je bent ook op de hoogte van de belangrijkste, internationale ontwikkelingen in de wereld van search engine marketing. Voor wie? Friends of Search is bedoeld voor ervaren (online) marketeers en SEO- en SEA-specialisten aan de adverteerderszijde, die interesse hebben voor de veranderingen die nationaal en internationaal plaatsvinden in de wereld van search engine marketing. Maar ook voor specialisten aan bureauzijde is het evenement interessant, op donderdag 16 februari kunnen zij toetsen of ze nog in de pas lopen met de laatste ontwikkelingen.

at Kromhouthal

Amsterdam, Netherlands

Professional Diploma in Digital Marketing – July 2017 Part-Time Course

Professional Diploma in Digital Marketing – July 2017 Part-Time Course
Event on 2017-07-11 19:00:00
Format: Part Time (6 hours per week over 5 weeks – 30 hours total) Dates: July/11 – August/10, Every Tuesday & Thursday, 7pm – 10pm Location: 4 Cats Co-Business Community, Unit 1101, 11/F, Eastern Centre, 1065 King’s Road, Quarry Bay Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK,680 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. – Final lecture roster may change without notice. TIME & LOCATION Dates:  every Tuesday & Thursday from July 11 to August 10, 2017 Time:  7pm to 10pm Location: 4 Cats Co-Business Community, Unit 1101, 11/F, Eastern Centre, 1065 King's Road, Quarry Bay SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:http://www.bonfiremedia.hk

at 4 Cats Co-Business Community
Unit 1101, 11/F., 1065 King’s Road , Quarry Bay
Hong Kong, Hong Kong

Professional Diploma in Digital Marketing – June 2017 Full-Time Course

Professional Diploma in Digital Marketing – June 2017 Full-Time Course
Event on 2017-06-26 09:00:00
Format: Full-Time (6 hours per day over 5 days – 30 hours total) Dates: June/26 – June/30, Monday to Friday, 9am – 12pm, 2pm – 5pm Location: The Good Lab, L1, The Sparkle, 500 Tung Chau Street, Cheung Sha Wan Price: HK,950 Language: All courses delivered in English and supplemented with Cantonese The globally recognised digital marketing certification courses are exclusively designed by digital marketing professionals and approved by the Digital Marketing Institute’s Syllabus Advisory Council, ensuring that you receive the most up-to-date information available during the course of your studies; all the classes are delivered face-to-face by local industry experts. The diploma is the most widely taught, industry-accredited available in the field.  ACCREDITATION The Digital Marketing Institute is the global certification body for Digital Marketing education. Their syllabus defines the framework of knowledge, skill and competency required to meet the current and future demands of the Digital economy, and their practical, industry-driven qualifications are recognised as the international standard in Digital Marketing certification. This award has been credit rated by SQA at Level 8 on the Scottish Credit and Qualifications Framework (SCQF).  SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF). There is an additional cost for the final exam to be certified which is administered by Pearson VUE. The final exam may be taken at select locations around Hong Kong. Pricing is approximately HK,680 and will vary based on exchange rates. Please go to Pearson VUE for details on available test centres and dates. PROGRAMME CONTENT The Professional Diploma programme focuses on the planning, implementation and measurement of your Digital Marketing strategy. The course* consists of ten modules of 3 hours each totaling 30 hours. Do I need a notebook? A notebook is not required, but a printed student handbook will be provided for the course, which contains useful information pertaining to each module. A soft copy of the lecture will be available for download on the following day of each lecture. What about dinner? Dinner will not be served, but you are free to bring food, order delivery or eat at one of the nearby restaurants. * The course can accommodate a maximum of 20 total confirmed students. Module 1: Introduction to Digital Marketing The Introduction to Digital Marketing module enables you to harness the power of Digital Marketing as a core driver of your marketing strategy. You will understand the foundation principles of Digital Marketing, and be able to distinguish how it differs from traditional marketing. After all, the key to understanding Digital Marketing is a change of mindset. Module 2: Search Engine Marketing (SEO) The Search Engine Optimisation module examines the various tactics for enhancing your website’s position and ranking with search engines. You will learn about on-page and off-page optimization, and most importantly, how to plan your keywords strategically. You will walk away with the technical know-how, understanding and insight to build and maintain an effective SEO strategy. Module 3: Search Engine Marketing (PPC) The Pay Per Click module demonstrates how to implement and manage search advertising campaigns. You will appreciate the mechanics of how PPC systems function and be able to analyse current Search Marketing activity and target your campaign to key audience groups in order to improve CTR, while recognising the features of strong ad copy, and develop your skills in writing compelling ads. Module 4: Email Marketing The Email Marketing module covers the four foundational aspects of email marketing: Subscriber Management, Email Design, Delivery and Reporting. You will learn how to develop a subscriber database, and be able to plan a marketing segmentation strategy, and recognise what makes for good email design in terms of user centric content, coherent layout and an attractive design Module 5: Digital Display Advertising The Digital Display Advertising module helps you develop a comprehensive understanding of the creation and deployment of digital display advertising. You will learn about the wide range of ad display formats and how to select them for your campaign target audience. You will also be able to develop clear campaign objectives and optimise your campaign based on firm results analysis. Module 6: Social Media Marketing (Part 1) The first Social Media Marketing module covers the emerging trends in social media and the opportunity afforded by the ‘always connected’ social consumer. You will recognise the suitability of different social platforms for your objectives, and also be able to configure accounts across Facebook, Twitter, LinkedIn, YouTube and Google +, as well as other emergent social platforms. Module 7: Social Media Marketing (Part 2) The second Social Media Marketing module explores how to implement social advertising features to build relationships with customers. You will learn how to use advanced features such as Events, Groups, Promotions, Offers and Jobs, and you will also learn how to set suitable goals for your chosen social media platforms, and create and manage your campaigns to budget and schedule. Module 8: Mobile Marketing The Mobile Marketing module covers the emergent trends within the mobile space, and the new opportunity afforded by “always on” mobile devices when interacting with specific audiences based on context and location. You will understand technologies such as NFC, Mobile Sites, Apps and Bluetooth, and their role in mobile campaign development. Module 9: Analytics The Analytics module enables you to fully measure, monitor and optimise your Digital Marketing activities. You will learn how to build an online reporting structure for your business, and learn about the range of specialist tools that are available to help you understand how to measure and monitor online traffic. You will be able to align business KPIs with your digital marketing goals. Module 10: Strategy & Planning The Strategy and Planning module provides a structured approach based on the Digital Marketing Institute Methodology, incorporating a nine step process based on three distinct parts, bringing together all the strands of the Professional Diploma in Digital Marketing, to create a coherent and holistic Digital Marketing Plan. – Final lecture roster may change without notice. TIME & LOCATION Dates: Monday to Friday from June 26  to June 30, 2017 Time:  9am to 5pm (with a 2 hours break) Location: The Good Lab,  L1, The Sparkle, 500 Tung Chau Street, Cheung Sha Wan SYLLABUS ADVISORY COUNCIL The Syllabus Advisory Council is the industry based working group which defines and validates Digital Marketing Institute syllabus content. The Council contributes to the development of internationally recognised standards supporting digital marketing education by ensuring the consistency of our industry-led training and certification programmes.  ABOUT BONFIRE MEDIA Bonfire Media is the first Education Partner of Digital Marketing Institute in Greater China. We are excited to play a part in elevating the overall digital marketing skills in the region through training with the delivery of a localised international syllabus, and the certification of students through standardised testing. With a clear reference point of what a digital talent really is, it makes it easier for people to enter the field, and easier for those already in it to identify and evaluate digital talent, thus strengthening the industry as a whole. ABOUT DIGITAL MARKETING INSTITUTE Digital Marketing Institute is the global education and certification body for the digital marketing industry. Professional certification provides students with the skills and knowledge to thrive and prosper in this rapidly growing industry. The programmes have been developed in close collaboration with global industry leaders and with many of the world’s leading subject matter experts. We have a growing international Certified Partner Network that delivers our programmes to many thousands of people worldwide. Payment Terms & Method: 10% non-refundable deposit (HK,495) upon enrolment confirmation with the remaining 90% to be paid prior to the course start date.   By clicking check-out you agree to the Terms & Conditions and adhere to this policy. For more details, please visit our website:http://www.bonfiremedia.hk

at The Good Lab
L1, The Sparkle, 500 Tung Chau Street,
Hong Kong, Hong Kong

Hubic day Prato

Hubic day Prato
Event on 2017-06-26 10:00:00
Hubic Day ��un evento di formazione gratuita e di confronto dedicato a tutti coloro che operano all’interno di hotel, ristoranti, punti vendita, attività locali e aziende in genere, che desiderano conoscere la nostra realtà acquisendo contemporaneamente competenze utili per la propria attività. Presso BCM Marketing s.r.l., Viale della Repubblica n. 159 Prato Orario: 10:00 – 12:00 I temi trattati: HUBIC PHILOSOPHY: integrazione tra strumenti marketing on line e off line, pianificazione strategica e diffusione di una cultura digitale in azienda: sono solo alcuni elementi della Hubic Philosophy. Vieni a scoprirla al nostro Hubic Day. COME PROMUOVERSI CON FACEBOOK E INSTAGRAM: promuoversi efficacemente in questo grande “mondo virtuale”, sfruttando i più avanzati sistemi di pubblicità offerti da Facebook come il retargeting e la lead generation, è un aspetto vincente di ogni strategia di web marketing. COME FARSI TROVARE SU GOOGLE: avere un sito web non basta. La vera sfida è farsi trovare sul motore di ricerca più utilizzato al mondo grazie a strategie di SEO (Search Engine Optimization) e SEM (Search Engine Marketing) create appositamente per l’azienda.

at HIDRON
Via Gramignano
Campi Bisenzio, Italy

October AIMA Search SIG/SEMPO Cities – Atlanta Event!

October AIMA Search SIG/SEMPO Cities – Atlanta Event!
Event on 2016-10-06 11:30:00
Welcome to the Google Machine: The Knowledge Graph, Machine Learning & the Future of Search Google is forever changing the landscape of SEO with things like the Knowledge Graph, Semantic Search, Voice Search and Machine Learning / Rank Brain. How will this impact SEO in 2017 and beyond? What are the key emerging trends? And what's the impact on mobile, multi-screen and the digital marketing funnel?AIMA & SEMPOAIMA and SEMPO Atlanta are teaming up for this event to re-introduce SEMPO as an active organization for digital marketers in Atlanta. Our goals are to unify Search Engine Marketing Professionals in the Greater Atlanta Area and grow the networking potential of our community. Moderator: Stephanie Wallace, Senior Director of SEO at Nebo AgencySpeakers:Scott Nickels, Director of Audience & Engagement at Hearst Autos Jordan Silton, Director of SEO & Marketing at CoStar GroupNate Shivar, Owner at Shivar Web Consulting Agenda11:30 – 12:00 PM Registration, Lunch, + Networking12:00 – 1:00 PM Program1:00 – 1:30 PM Q&A + Additional NetworkingThis event would not be possible without our sponsor:                         Cancellation Policy: Due to pre-registration costs and guarantees, refunds or credits are not extended for this event. However, registrations are transferable. On the day of the event, the substitute attendee must present a copy of the registration receipt or e-mail verification to be admitted to the event.

at Atlanta Tech Village
3423 Piedmont Rd NE
Atlanta, United States

Search Engine Marketing & PPC

Search Engine Marketing & PPC
Event on 2016-10-17 16:00:00
This event will take place at the Nosoco office in their conference room off Argent Blvd (near Shortcut Road off 170). Interested in seeing this via Periscope or Meerkat, just email and let us know at info@nosoco.com The seminar will begin again by explaining the differences between (Organic) Search Optimization and (Paid) Search Marketing.  Participants will discuss major networks (Google, BING, etc.) and review other ad networks in conjunction with local purveyors of paid digital marketing and SEM. The session will cover the different parts of search engine marketing from ads, keywords and landing pages to integration of marketing automation technologies.

at Nosoco
175 H Boardwalk Dr. , Suite H
Ridgeland, United States

Curso de Marketing Digital y Comercio Electrónico.

Curso de Marketing Digital y Comercio Electrónico.
Event on 2016-09-23 18:30:00
Objetivos: Introducir a los participantes en los conceptos, herramientas  y métricas clave del Marketing Digital, y su aplicación en el ámbito de las empresas. Destinatarios: Profesionales o empresarios involucrados en la planeación, implementación y control de estrategias de Marketing Digital, o estudiantes que quieren iniciar una formación en este campo. Contenidos: Módulo 1: Introducción al Marketing Digital. Marketing Tradicional y Digital. Características y conceptos clave. Módulo 2: SEO (Search Engine Optimization): Optimización para Motores de búsqueda. Conceptos clave. Contenido y layout. Optimización On-Page y Off-Page. Módulo 3: SEM (Search Engine Marketing): Marketing en Motores de búsqueda. Publicidad contextual. Red de display. Landing pages. Módulo 4:  E-mail Marketing. Administración de listas de correos. Marketing de permiso. Módulo 5: Marketing en redes sociales. Social Media Marketing / Community Management. Reputación de marca. Módulo 6:  Comercio electrónico. Elementos básicos de la estrategia de e-commerce. Mobile Marketing y m-commerce. Las aplicaciones como herramientas. Módulo 7:  Analítica web, Métricas. Herramientas de análisis. Google Analytics. Facebook Insights. Medición de performance (KPIs). Módulo 8. El Plan de Marketing Digital. Públicos objetivos y usuarios, investigación de mercado, servicios complementarios y substitutos.  Duración: 8 jornadas de 3(tres) horas cada una. Días viernes de 18.30 a 21.30 Valor del Curso: 00 Disertantes  Pablo Arias: Director en Jamaica Inc / Co-Director Comisión Rosario CACE / Miembro de Comisión Directiva en APMKT. Sobre mí. Federico Caramella: CEO at Digital Marketing Agency. Sobre mí. Andrés G. Provenzano: MBA Marketing. Project Leader and Marketing Manager. Sobre mí. Gastón J. Santhiá: MBA Marketing, Especialista en E-Commerce / E-Business, Consultor en Marketing y Comunicación Digital. Sobre mí. Informes: Sede de ADE / Instituto de Ciencias Comerciales. Zeballos 1438 – Rosario – Santa Fe Teléfonos: 0341- 5276061 / 4254644 Celular (Whatsapp): 0341-153606547 Horarios de Inscripción: de 9 a 19 hs.

at Asociación Dirigentes de Empresa
1438 Zeballos
Rosario, Argentina