How Will Google's AMP Pages Affect SEO | SEJ – Search Engine Journal

How Will Google's AMP Pages Affect SEO | SEJ – Search Engine Journal
You would login to your site and start walking through these steps, of course. That's exactly what I did. On February 23, 2016, Google introduced AMP listings into its mobile search results. So, what is Google's AMP, anyway? According to the …
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How advertisers should respond to fewer ads showing on Google
After a quiet start to the year with few notable changes in AdWords, the last month has seen a lot of interesting things happening, most notably the change to the layout of ads on the search results pages. I've shared my initial thoughts about this …
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Digital marketing expert speaks to local business leaders
Schust's address Tuesday covered everything from dominating local search engine optimization, to social media marketing, to website analytics, to organic search rankings, and much more. The devil can most certainly be in the details and the approach to …
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Dr. K: BDD sufferers are preoccupied with physical defects

Dr. K: BDD sufferers are preoccupied with physical defects
There are several self-test questionnaires available online (just type “body dysmorphic disorder” into a search engine). I don't know of any evidence that one is better than another. People with BDD won't always be persuaded by the results of a self …
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How To Compile A Top-Notch Competitive Analysis For Search
Perform a search for each target keyword, and note the websites that appear on the first page of search results. When we identify these sites, we are only creating an initial list of competitors. The list can later be narrowed down to include just the …
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Good news mobile users as Google bolsters its mobile search speed
When a mobile user searches something on the Google search engine, webpages employing AMP specifics will come into view in the Top Stories part of the results page. Google stated that optimized webpages will be basically four times faster and will …
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The SEO Implications of Google's Search Quality Raters Guidelines

The SEO Implications of Google's Search Quality Raters Guidelines
Although it doesn't reveal the “secret sauce” to ranking number one on the Search Engine Results Pages (SERPs), the guidelines do provide valuable insight into what Google values, or finds undesirable, when evaluating a website or web pages. It should …
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Search Engine Optimization (SEO): An important digital marketing tactic
According to Quirk "It is the practice of optimizing a website to achieve the highest possible ranking on a search engine results page (SERPs)." An SEO professional is called an SEO (search engine optimizer). Although many search engines do not …
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Even small businesses' websites need good search engine optimization
Search engine optimization, aka SEO, for your small business is the key to being found on the Internet. Grant Kantsios of the Charlotte-based SEO … And, organic and well-planned SEO takes time to implement, and it can take up to six months to see …
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What is your business' digital plan?

What is your business' digital plan?
If you're a local business people still want to put a name and face with who they do business with. Once the website is built it is important to keep it updated with fresh content and utilizing the right key words so you rank higher on search engine …
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Powerball Numbers? You'll Be Surprised Which Search Engines Knew Them
Likewise, if you scroll down below the fold to the search result for the Powerball website, the snippet does include the winning numbers. So, technically speaking, Google has the winning numbers on page one… but a snippet on a below-the-fold search …
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How To Master SEO In 2016

How To Master SEO In 2016
Search engine optimization (SEO) is a fluid technology. The tips and tricks (white, gray, or black hat) that you used last year might not work as well (or at all) this year. If you're stuck with the “same old same old” with regards to your SEO tactics …
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4 Tips for Getting Potential Clients to Click on your Search Results
A meta description is that snippet of text you see in search engine results pages. It is one of the most basic on-page elements[1] that should be optimized with keywords and for length. The meta description's purpose however is often misunderstood or …
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HTTPS Sites Now 25 Percent of Top Google Search Results
The MOZCAST 10K graphs SERP (Search Engine Results Page) feature history. The graph looks at changes in major SERP features over time. This latest graph, taken between December 17, 2015, and January 13, 2016, shows Google's SERP feature …
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Boosting your website

Boosting your website
I pick keywords that have 50% or less competition for the insurance category and continually test different keywords for Search Engine Optimisation (SEO).” Donnelly posts links to new website … Gottlieb also runs the commercial insurance price …
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Marketing Strategies Today: Do I pay for traffic or rely on SEO?
With PPC, an advertiser pays whenever someone clicks on an ad appearing in the “Sponsored” or “Paid” area of the search engine results page. The more the advertiser is willing to pay per clickthrough, the higher that ad's position on the search page.
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SEO News Roundup: Google Releases Rater Guidelines

SEO News Roundup: Google Releases Rater Guidelines
Tom Williams looks at the latest search engine optimisation news, including Google's Search Query Rating Guidelines, research into the value of featured snippets, AMP to launch in 2016 and Google issues further warnings on mobile redirects.
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Google Says For AMP Mobile Development, Use Canonicals
So Google's Accelerated Mobile Pages is expected to be pushed by Google big time in 2016, so much so, Google will power their own mobile results off of it in early 2016. So SEOs and webmasters are trying to test it out and they ask, when you build …
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'Did you mean Goole?': British town builds own search engine after being
The residents of British town Goole have built their own search engine after repeatedly being confused with Google. The “Goole isn't Google” webpage has won admirers for … “It gets very frustrating and it's not just us, several people have mentioned …
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Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms

Bing Featuring Black Friday Flyer Ads On Some Retailer Brand Terms
Ads featuring Black Friday promotional flyers are being showcased at the top of Bing search results for retailers such as Macy's, Home Depot and Walmart this week. The ads all link to flyers hosted on Flipp.com. The SEM Post first spotted these ads on …
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Mozilla Says It No Longer Needs Google's Money to Flourish
For years, Mozilla has heavily relied on its search-engine partnership with Google for financial strength. In 2012 and 2013, for instance, 90 percent of its income came from Google. The company this week released its financial results for 2014, in …
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What Bernie Sanders Can (Kind Of) Teach Us About SEO in 2016 & Beyond
No mention of registering, primaries, or even the Democratic Party in the page's title. Obviously, different combinations of those terms litter the page, but this generic title tag is still dominating search results for some of the most populated …
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Enhance Your SEO Activity: Benefits Of A Content Delivery Network

Enhance Your SEO Activity: Benefits Of A Content Delivery Network
If you have a website and want to scale it up on search engine results, use a CDN. It is a system of … Content Delivery Network makes the most recent and relevant content load first which makes it do this across every cached version of a site. The …
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Teens can't tell the difference between Google ads and search results
In the tests carried out by Ofcom earlier this year, children were shown screenshots of Google search results for the term "trainers" and asked whether the results at the top of the page were either a) ads, b) the most relevant results, or c) the most …
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Page Load and Page Crawl Speed

Page Load and Page Crawl Speed
In 2010, Google updated its algorithm to take page load speed into account. This means that for the past five years, your ranking in the Search Engine Results Pages (SERPs) has been affected by how fast your page loads. So the faster, the better. SEO …
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The 24 most powerful people in America
Though his streaming service, Tidal, encountered some turbulence — the hip-hop mogul himself forgot he owned it — Jay Z is still just about everywhere in the entertainment industry. Page 2 of 12 – 23. Sheldon Adelson Getty Images / Denise Truscello.
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How does Google work?
Certain pages can be deemed 'nofollow' or 'noindex' by a site's webmaster. The latter tells a crawler to prevent the page from appearing on search engine result pages (SERPs) while the former tells search engines to ignore any links that take users …
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