Goes Viral and Makes Its 4,000 Original Video Clips Fully Embeddable on All Sites

Montreal, Canada (PRWEB) August 24, 2007

Good things come to those who wait. Eighteen months after launching with five original video clips on January 23, 2006, relaunched this week on a new design, user interface and content management system.

Today, is one of the largest owners of original video content and boasts 4,000 original video clips; its syndication network reaches over 95% of the Web’s video viewing audiences with revenue relationships with the largest video-viewing destinations online, including YouTube, who today announced plans to introduce paid ads on the largest file sharing video destination on the web.

In addition to improving the user experience and implementing a more robust content management system (CMS), the relaunch accelerates’s viral marketing and distribution efforts considerably.

A unit of Mojo Supreme, is one of the biggest producers, publishers and syndicators of video content — with video clips ranging from 1 to 3 minutes — on topics such as Automotive, Business, Comedy, Education, Fashion, Film, Food, Lifestyle, Health, Music, Parenting, Politics, Space & Science, Sports, Technology, Travel and Video Games.

Mojo Supreme is a digital media, technology and services company that indexes, aggregates and produces content in the form of videos, Top 10 lists, contests, blog entries and search results (under the brand); but the company’s razor-sharp focus remains

The relaunched site is powered by the Typo3 open-source CMS and for its new video platform, partnered up with, a video sharing site that has won critical acclaim in the episodic content niche of web video to provide its users with the ability to share videos online. is a next-generation television network aimed at providing services for the top independent content creators on the Web. In addition to its public services at, the company also offers private label technology solutions for traditional media companies who want to integrate its network’s content into their existing platforms. Customers include Turner Broadcasting and Conde Nast.

“ has provided content creators with a world-class technology platform and infrastructure, it has also been on the cutting edge of online marketing tools and products that allow a producer’s content to be published and distributed seamlessly throughout the various outlets that make video content visible online,” explains Mojo Supreme president Ashkan Karbasfrooshan.

“ is an amazing example of how far video content on the Web has evolved: it’s eclectic, it’s professional, it’s advertiser-friendly and it’s terrifically entertaining,” states COO Dina Kaplan. has leveraged its free and high-quality programming to build one of the largest syndication networks of any online or offline video content company with relationships with YouTube, Joost, Blinkx, Roo Media, GoFish, Canoe, MySpace, Yahoo! Video, AOL Videos, Voxant’s TheNewsRoom, Azureus’ Vuze, Revver, Veoh, LiveVideo, Critical Mention’s Clip Syndicate and many more, reaching well over 95% of the world wide web’s video watching audience. Just last week, three more partners went live, namely Veoh, Revver and LiveVideo.

“Corporate partnerships are one thing; we needed to ensure that our users could publish our content where they wanted to, after all, consumers account for 2/3 of activity in the American economy,” jokes Karbasfrooshan. Until this relaunch, did not provide users with the ability to copy and embed its videos on other sites, be it personal blogs, news or media sites.

“While YouTube popularized the sharing and embedding features that are commonplace today, the fact of the matter is that these features remain popular with file sharing services that don’t own the underlying rights, such as YouTube, Veoh, Revver, DailyMotion, Break and others. Most content owners are still not very comfortable with making their content available on any site,” adds Karbasfrooshan.

Indeed, CBS precludes embedding to selected sites, NBC/News Corp.’s joint venture plans to make its content embeddable, but the site itself has yet to launch, so it remains to be seen to what extent users can run with the content and put it where they wish.

“When we launched in January 2006, we were uncertain of what route we’d take to grow and finance the company. YouTube had yet to make the embedding feature a no-brainer. We were unsure of how media companies and VCs would react if we opened up our content to allow for embedding … so we played it safe initially and disabled the option.

“Throughout 2006, we built one of the more eclectic, timeless and advertiser-friendly libraries of web video content around. In 2007, we ramped-up our syndication business by partnering up with some of the leading consumer distribution properties online who allow embedding. At that point, it simply became illogical to allow video embedding off of our distribution partner sites and not our own site,” concedes Karbasfrooshan, stating that, “we’ve built an insurmountable lead in video production; this move just makes our high-quality, informative and entertaining content more ubiquitous online and creates more viral marketing opportunities.”

In addition to, Mojo Supreme has partnered with other best of breed partners in its relaunch: its CMS is built on the industry-leading open source Typo3 software and the blog network — consisting of 18 blogs — will continue to be powered by WordPress.

Additional features include:

Mojo Supreme’s complete database of content is now tagged to create a far better and easier user navigation experience.
Users can now bookmark content to social bookmarking services Digg, Reddit, StumbleUpon,,, Furl, Fark, NewsVine, Blogmarks and many more.’s video player size has nearly doubled from the 340×190 size to 480×270 but remains in the widescreen, anamorphic 16×9 format. Recently, it was rumoured that industry leader YouTube would be adopting this format, too.
The video player toggles to full-screen view upon demand.
Cross publishing of all content on Mojo Supreme on all content pages.
Feedburner’s services are now implemented across all blogs.

“We’re applying the upside of social media to proprietary content to create a compelling service to users and advertisers,” concludes Karbasfrooshan.

As the company continues to publish for the Web and build up its Internet syndication network, it has also begun to syndicate its content in the high-growth out-of-home digital network market and signed some deals to push its content onto television, which at $ 75B is a far larger advertising market than the web video advertising sector. Estimates for online video advertising market by 2011 have ranged anywhere from $ 4.3B according to eMarketer to $ 10B by Understanding & Solutions.

About is one of the largest producers, publishers and syndicators of web video on the web, and has begun to extend its distribution in the wireless, out-of-home digital network and television markets. It is the Web TV unit of Mojo Supreme, a privately held, self-funded digital media, technology and services company launched in 2006.

About Mojo Supreme

Mojo Supreme is a digital media, services and technology company founded in 2006. The company indexes, aggregates and creates contextual content along the most popular vertical categories: Automotive, Business, Comedy, Education, Fashion, Film, Food, Lifestyle, Health, Music, Parenting, Politics, Space & Science, Sports, Technology, Travel and Video Games.

The company’s flagship property is the web video, one of the largest producer, publishers and syndicators of original video content. Its other units include the search unit (which includes both a vertical search network and video meta search engine); the contest community;, the largest Top 10 reference website and the news network, which consists of 18 blogs.


Ashkan Karbasfrooshan


Ash @

# # #

*Digital Media Wire Announces Agenda for the Future of Television Conference in New York City on November 8-9

Los Angeles, CA (PRWEB) October 30, 2007

Digital Media Wire announced today the agenda for the highly-anticipated Future of Television Conference ( to be held at the Museum of Jewish Heritage November 8-9, 2007, in New York City. The innovative conference will tackle the digital demands being placed on the television industry as consumers increasingly shift their attention to the other “tubes” and advertisers sway their checkbooks from traditional broadcast.

“At the intersection of these significant market changes, great opportunity abounds,” said Ned Sherman, CEO & Publisher, Digital Media Wire. “We’ve been a leader in the digital media industry with timely market intelligence since its inception. It’s exciting to provide a medium where these changes can be explored and debated and the stakeholders and other interested parties can forge alliances.”

The conference agenda will cover compelling roundtable discussions and panels to include What’s Next: The Top 5 Digital Media Trends to Watch and Why, A View from the Top: The Outlook for the Television Industry & Digital Media, Global TV & the Emergence of Worldwide Content Distribution Networks, New Television Technologies You Need to Know, The Future of Television Advertising, Monetizing Consumer Generated Video: What Is an Acceptable Model for Consumers and the Television Industry?, Mobile TV: Hit or Miss?, Who’s Watching (and are they buying anything)? The Evolution of Metrics and Analytics for Television 2.0, Digital Television (DTV) is Coming!, What’s Next For Television News?, Innovations That Are Shaping the Future of Television, and other in-demand and challenging topics.

This event is presented by Digital Media Wire, CEA and NYU’s Stern School of Business. Attendees will include over 500 decision-makers from cable and broadcast networks, cable and satellite operators, high-tech and advertising to focus on the future of television.

For a complete list of speakers, please see attached list.

Event sponsors and media partners include KickApps, Limelight Networks, Capgemini, Level 3 Communications, Frankfurt, Kurnit, Klein & Selz, M:Metrics, Davis Wright Tremaine, LLP, Prospero, Hillcrest Labs, MoCa, Blue Frog Media, ChoiceStream, Whiteblox, blinkx, Studio Daily, Mobilize, Parks Associates, EMF and NVPR.

For complete agenda, registration and event details please visit:

In addition to the Future of Television, Digital Media Wire will also host the annual Digital Music Forum East on February 26-27, 2008 at the Museum of Jewish Heritage in New York City. Other prominent Digital Media Wire events include the Games & Mobile Forum, Digital Music Forum West, Mobile Games Insider, The Millennials, Mobile Games Insider, and the Washington Digital Media Conference, which it produces in tandem with Potomac Tech Wire.

About Digital Media Wire, Inc:

Digital Media Wire is an events, news, and publishing company serving the digital entertainment & media industry since May 2000. Digital Media Wire produces executive forums featuring the leading executives in digital media and entertainment. Digital Media Wire also publishes an authoritative daily email newsletter and industry directory. For more information, please visit:


Hal Bringman




Ellen Gildersleeve

Digital Media Wire, Inc.



Can’t Find the Artist Hillary Loves on YouTube? Try!

New York, NY (PRWEB) January 23, 2008

NewArtTV, a New York based media and production company, announces the launch of The new web site presents exclusive video on contemporary art.

On viewers can discover artists like Wolf Kahn, a favorite of Bill and Hillary Clinton (Bill bought Hillary three Kahn paintings for her birthday) and Banksy, whose paintings adorn the homes of celebrity couples Brad Pitt and Angelina Jolie and Madonna and Guy Ritchie. documentary features include “Living with Art”, a profile of leading New York collectors Susan and Michael Hort, who are seen installing new acquisitions in their 10,000 square-foot triplex before inviting hundreds of friends for a brunch time viewing.

“We’re Youtubing the art world,” says Robert Knafo, the CEO and founder of, and a former editor at GQ and Connoisseur magazines. “NewArtTV is set to become the place on the web for people interested in video on contemporary art, a must-visit destination for those who have a professional interest in new art, who are passionate about new art, or just discovering new art,” adds Mr. Knafo. “NewArtTV content will also be available through syndication on TV and cable as well as on mobile platforms and web channel aggregators like”

The best of contemporary art is now a click away. To meet the artist Hillary lives with – and to discover the world of contemporary art on video — visit

About NewArtTV is produced by NewArtTV, Inc. a media and production company based in New York City.


SpotXchange Opens New York City Office, Builds Sales Team to Meet Demand for Online Video Advertising

Westminster, CO (PRWEB) February 20, 2008

Online video advertising network SpotXchange has opened an office in New York City and is looking to bolster the company’s sales team in the area.

The office allows the company to expand its presence in the advertising capital of the world. This marks SpotXchange’s first major investment since securing its first round of funding earlier this year.

The new office is located at 40 West 37th Street Suite 1200 New York, NY 10018. The main number is 917.297.0885.

The company is also bulking up its Eastern region’s sales staff to meet the advertising community’s increasing use of the SpotXchange marketplace.

Based in Colorado and launched in November 2006, the SpotXchange online video advertising network allows advertisers and publishers to buy and sell online video advertising in a true, real-time auction marketplace. The patent-pending technology takes the best practices in sponsored search–self-service tools, free market bidding, precision targeting, transparent reporting, real-time tracking and optimization–and applies those tools to a comprehensive marketplace of online video ad inventory. The marketplace currently represents over one billion monthly impressions.

About SpotXchange

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