Denver, CO (PRWEB) December 15, 2014
Customer Communications Group, (CCG) the full-service loyalty and marketing agency, offers banks and financial services marketers some key points to make sure they are providing marketing content that keeps customers interested, and engaged, plus the white paper, Creating Your Content Marketing Plan.
To the average consumer, learning about mutual funds, interest rates and IRAs, CDs and HELOCs can be a dry read, no matter how big the impact on their lives, said Greg Sultan, Customer Communications Group SVP and Financial Strategist. Bank marketers face a common challenge — packaging information on important topics into content that makes customers want to read and respond. Here are five essential elements of engagement to make sure that financial services marketing content has what it takes to keep customers interested.