Chameleons, botnets and click fraud

Chameleons, botnets and click fraud
Click fraud is a type of crime that abuses pay-per-click (PPC) advertising to make money through fake or fraudulent clicks on ads. PPC advertising is a very big industry on the internet. It is operated by large networks such as Google Adwords, Yahoo …
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5 Tips for Increasing Amazon Sales by 50 Percent
That retailer is also buying PPC ads on Google and Bing at a cost of about 10 cents per click. On average, 5 percent of the PPC clickthroughs convert, meaning that PPC advertising costs the retailer about $ 2.00 per sale. After the PPC advertising …
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