Charity Dynamics Study Shows Independent Fundraising Events Driven by Donor Happiness and Engagement

Austin, TX (PRWEB) February 25, 2014

Charity Dynamics today released the findings of its Independent Fundraising Event (IFE) Study demonstrating the emergence of IFEs as a core strategy for allowing donors to drive their engagement and support avenues. IFEs, also known as DIY fundraising, are donor-led peer-to-peer initiatives and often include virtual events, tribute campaigns or other grassroots activities.

More than half (57%) of organizations with existing IFE programs cite factors related to donor happiness or engagement as the driving forces behind their programs. Specific responses include match the personal interests and passions of key volunteers and allow people to participate in a way that works for them.

As donors expect to have philanthropic activities as personalized as consumer activities, leading nonprofits are responding through IFE programs, says Donna Wilkins, Charity Dynamics CEO and Founder. This feasibly allows for individualized donor experiences that strengthen the donors relationship, improve satisfaction and increase retention.

Other key findings from the report include

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