Chicago Chapter Workshop: Building Your Digital Marketing Strategy

Chicago Chapter Workshop: Building Your Digital Marketing Strategy
Event on 2014-03-18 17:30:00

~ Building Your Digital Marketing Strategy for 2014 ~

~ Celebrating Women's History Month ~ 

Women's History Month:  As part of a new initiative by the NAPW Foundation, each month we celebrate with a theme that highlights our philanthropic and/or community-based focus.  In March Chicago Chapter member Erika Gilchrist,  The Unstoppable Woman, will open our event with a brief presentation discussing how far women have come and where we're headed, how NAPW plays a part in this, and celebrate a few lesser-known women who have changed history. 

Building Apps and Applications for your Business – When it is the Right Move for You:Apps  are everywhere, and they exist in more ways than most business owners often realize, but deciding whether your business can take advantage of developing one is another story.  Ryan McIntyre, Chief People Officer and Web Monkey at Seraph Group will  walk us through considerations and preparations you should make if you are going to consider development of an app for your business or endeavor.  Ryan will guide us on an un-geeky stroll down the normally geeky path of apps for business, and might just throw in a few Google tips and tricks for good measure.  
The Relationship Between Social Media and SEO (Search Engine Optimization):
Social Media has become a large part of our lives and if you own a business Social Media can become an important part of your success.  Alexandra Reed-Lopez, VP of Business Development at Community Elf will explain the connection between Social Media and SEO and share tips on how to optimize for both.  Alexandra will lead us through the different Social Media platforms and their purpose, as well as the basic SEO strategies you should be implementing.   Date:  Tuesday, March 18thTime:  5:30pm – 7:30pmLocation:   222 S. Riverside Plaza, Chicago – Fifth Third Bank Auditorium on the 32nd FloorParking:   Use Chicago's Best Parking to register for a parking spot in advance – Click HERECost:  Free  What to bring:  Please have your ID ready to check in at the front desk of the building   NAPW EVENTS ARE FOR NAPW MEMBERS ONLY.  WE WELCOME GUESTS WHO WOULD LIKE TO LEARN MORE ABOUT THE CHICAGO CHAPTER.

at Fifth Third Bank Auditorium on the 32nd Floor
222 South Riverside Plaza
Chicago, United States

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