Children's Hospital “Brain Dead” PR Disaster

Children's Hospital “Brain Dead” PR Disaster
Children's Hospital Oakland has a very good reputation where I live in the Bay Area. But its public communication around the tragedy of Jahi McMath's ”brain death” has been astoundingly insensitive, bordering on arrogant. The hospital's statements …
Read more on National Review Online (blog)

PR industry at crossroads
More and more companies have shifted their focus to online-based new media from newspapers and other traditional media outlets, demanding new kinds of services from PR agencies. Against such a backdrop, only those who can meet increasingly …
Read more on Korea Times

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