Children’s Obesity Fund Supports PHIT America Alliance Ambassador Program

Los Angeles, CA (PRWEB) May 25, 2013

We at the Childrens Obesity Fund are very happy about our new partnership with PHIT America, says Julian Omidi, co-founder of the Children’s Obesity Fund with his brother Dr. Michael Omidi. Children’s Obesity Fund will support the Ambassador Campaign through our social media networks to help raise awareness with parents about the need for healthy lifestyle choices.

Ever since our first News Flash article, we have been approached by grassroots influencers, coaches, professional athletes and many P.E. teachers asking us how they can help support PHIT America, said Jim Baugh, founder of PHIT America. So, we decided to add a new Alliance category, which we call Ambassadors, to help promote our cause along with the 130 PHIT America corporate sponsors.

Who is eligible to become a PHIT America Ambassador? Teaching professionals, fitness instructors, coaches, sales reps, athletic trainers, P.E. teachers, school teachers, individual sports & fitness retailers, parks & recreation department administrators or any individual who wants to help spread the word about PHIT America and the regular news articles.

Having a number of local Ambassadors throughout the country will really help expand the reach of PHIT America at the grassroots level, said Mike May, marketing consultant with PHIT America. We need individuals from all walks of life within the sports, health, and fitness industry to become Ambassadors of PHIT America.

Throughout my whole career in the sports industry, I realized how important local influencers are to this industry. And, with PHIT America, we are doing the same thing. We want people who believe in our mission and goals to be part of our team and help deliver our message to their contacts, said Baugh, former president of Wilson Sporting Goods, a member of the board of directors of the Sports & Fitness Industry Association, and a member of the Sporting Goods Industrys Hall of Fame.

What does a PHIT America Ambassador have to do? It is easy. Ambassadors will receive PHIT America News Flashes and are asked to forward them to their contacts via email, Facebook, Twitter or any other efficient way. If an Ambassador has a Twitter or Facebook account, they are asked to follow or like PHIT America.

Are there any benefits to be an Ambassador of PHIT America? Yes. All Ambassadors are listed on with their professional affiliation and a link to a website of their choice. Most importantly, Ambassadors will be part of A Movement for a Fit & Healthy America.

“Parents can often be too busy to connect with sports and fitness professionals to get their kids involved in athletics,” says Dr. Michael Omidi. “The Children’s Obesity Fund will certainly bridge that gap for parents by identifying local sports professionals around the country.”

We must work together to help solve the obesity crisis. And, more and more Americans are becoming totally sedentary, commented Baugh. Our industry has a great gift to give to Americans, namely sports and fitness as a way of life. America really needs our help. PHIT Americas outreach and programs will help get Americans more active, fit, and healthy.

Interested individuals can become an Ambassador by emailing Please send PHIT America your name, email address, professional affiliation(s) and a URL you would like to have linked from your listing on Once acknowledged, you will start to receive PHIT America News Flashes, articles and other materials to support the cause and campaign.

Co-founded by Julian Omidi and Michael Omidi, M.D., the Childrens Obesity Fund ( hopes to help reverse the trend of rising obesity rates in America. The goal of the non-profit charity is to help people fully understand the obesity issue and its dire impacts on individuals and society as a whole — and to use that knowledge to encourage children to grow up strong and healthy. Childrens Obesity Fund partners with other organizations to educate and support parents, educators and others so that we can all work together to raise healthy, active, social, and happy children. While the organization does not accept donations, it does encourage direct contributions of money and talents to the associations featured on our website. Childrens Obesity Fund is on Facebook as well as Google+, Twitter, and Pinterest.

PHIT America — an educational, advocacy and social media marketing campaign — is designed to reach millions of Americans and create a Movement for a Fit and Healthy America. PHIT America will combat the obesity and sedentary activity crisis — which is having an adverse effect on health care costs in the U.S. — by promoting new legislation and grassroots programs that will help get Americans more active, playing more sports, getting fit and becoming healthier.

PHIT America — is a not-for-profit cause and campaign launched in January of 2013. PHIT America 8505 Fenton Street, Suite 211, Silver Spring, MD 20910 p: 301-495-6321 f: 301-495-6322

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