China Smartphone Shipment Volume Reached Around 94.4 Mln in Q1 2015, States MIC in Its Report Published at

The shipment volume in Chinas smartphone industry reached close to 94.4 million units in Q1 2015 (a 10.1% sequential decrease), with 273 models launched during the quarter. Shipping close to 14.2 million smartphones, Xiaomi topped Apple and reclaimed the throne of the countrys smartphone market for the 3-month period ended in March. Apple’s novel iPhone sales lost some momentum in February but had picked up since March. All in all, the market is moving toward a higher level of concentration where the 10 leading vendors represent more than 90% of the shipments. Owing to the ongoing drop in shipments, AUX, Hisense and Bird had spitted from the top 15 rankings whilst ASUS made its way into the rankings for the first time due to its midrange models, Zenfones.

Comprehensive market research study The Chinese Smartphone Industry, 1Q 2015 developed by Market Intelligence & Consulting Institute (MIC) is now available at

Report Details:

Title: The Chinese Smartphone Industry, 1Q 2015

Published: June, 2015

pages: 62

Price: US$ 2,800.00

The research publication presents an all-encompassing overview of the Chinese smartphone industry in Q1 2015. The study provides shipment volume of the domestic leading smartphone branded vendors, presents a break-down of shipment volume shares of each vendor based on chipset manufacturer, application processor (AP) model, ASP, camera pixel, panel size, resolution, and also 3G and 4G technologies. An analysis of the dominant chipset manufacturers’ product range of smartphones sold within the country is included. The report provides a granular investigation of the competitive landscape of the major players in the market space.

Companies mentioned: Apple, Coolpad, ASUS, Leadcore, BBK, Doov, Gionee, Google, Hisense, HTC, Hisilicon, Huawei, Intel, Koobee, MediaTek, Lenovo, Marvell, Meizu, Microsoft, Qualcomm, Oppo, Samsung, TCL, Spreadtrum, Xiaomi and ZT.

More reports by the publisher can be found at MIC page.

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