CIPR CI Group: Advanced Writing Skills Workshop

CIPR CI Group: Advanced Writing Skills Workshop
Event on 2014-06-25 09:30:00

This half-day workshop is for communications and business professionals keen to further develop their writing skills. With a focus on how to write effectively for different media and audiences, it is aimed at improving high level writing techniques and is suitable for anyone responsible for writing communications and content, from PR executives to managing directors.

The course is led by Caroline Black, an accredited CIPR trainer who regularly runs writing skills workshops across the UK, and will cover writing for PR, writing for business, the benefits of good written skills, types of PR and business writing, and the reasons for writing.

It will also look at the four key principles – purpose, style, content and form/structure – and will investigate the importance of effective language, research, and storytelling in different media though a series of interactive exercises.

(Participants are requested to bring along a laptop or pad together with at least three examples of their written work, one of which should be a piece they found particularly challenging or which they would like to improve on)

About Caroline Black

Caroline started her career in advertising working for Mars, Pedigree Petfoods and WH Smith before switching client side to become PR Manager for Guinness (Diageo). She subsequently moved into PR consultancy and was board director (corporate, new business and people development) at UK public relations consultancy Grayling Group where her clients included the Department for Education, Mobil and The European Commission.

As the founder and principal of Caroline Black & Associates, she now advises organisations such as the Premier League, the Foreign and Commonwealth Office, Transport for London, and TNR/Press Association on issues ranging from speechwriting and delivery and presentation skills to the secrets of influence and persuasion, and high value client servicing.

A qualified coach and counsellor, Caroline is the author of The Public Relations Practitioner's Desktop Guide (Thorogood second edition 2009) and was programme consultant and presenter of the Community Channel's Voluntary Matters 4, a series of documentaries on communications for the voluntary sector.

at Grand Jersey Cinema
Saint Helier, Jersey

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