Cision Acquires Social Media Marketing Platform Viralheat

Cision Acquires Social Media Marketing Platform Viralheat
Chicago-based Cision, a public relations software company, has purchased Viralheat, a social media engagement and content marketing platform. Terms of the deal were not disclosed. Cision, which represents brands such as PRWeb, Help a Reporter Out …
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Blogs And Social Media Not as Important as Once Thought
Contrary to popular belief, blogs and social media don't have a large impact on the B2B buying cycle. More than one third (34%) of marketers say that they don't use blogs in their quest to discover vendors and 38% say the same for social. Vendors that …
Read more on Direct Marketing News (blog)

To Speak Millennial, Use Email
Want an example of a misleading marketing meme? “You want to engage Millennials? Move all your budget into social media, into mobile advertising. That's where the action is.” At first glance, it makes sense. After all, in 2010, a massive Pew study told …
Read more on Marketing Land

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