Chicago, IL (PRWEB) November 20, 2014
Cision, a leading provider of cloud-based public relations and social software, released three guides this month: Social Engagement Strategies, “How to Succeed With Influencer Relations and the 2014 Healthcare Pitching Kit.
With these resources, public relations (PR) practitioners will be able to enhance their social media strategies, leverage influencer relations, and get up-to-date information and tips for pitching journalists that cover the healthcare industry.
Social Media Engagement Strategies
With actionable social intelligence and the ability to directly engage with customers and prospects online, companies can strengthen brand loyalty, acquire new leads, retain customers, resolve issues and continue building superior customer experiences. However, in todays content saturated world, it has never been harder for a brand to stand out on social media. With this report, PR practitioners will get 10 tips for successfully engaging with key stakeholders across multiple industries.
The Social Engagement Strategies report is available for free by clicking here.
How to Succeed With Influencer Relations
Consumers tune out branded messages and are more likely to trust influencers than faceless brands. Influencers can change public perception, produce more relevant content, and drive awareness and interest in a brand. With this guide, practitioners will learn how to identify the right influencers, develop an influencer relations program, and learn from brand success stories.
The How to Succeed With Influencer Relations white paper is available for free by clicking here.
2014 Healthcare Pitching Kit
The 2014 Healthcare Pitching Kit helps PR practitioners reach the most relevant journalists and bloggers in the healthcare industrycovering patients, doctors, hospitals, insurance providers, pharmaceuticals, biotech and more. It includes profiles of featured healthcare media contacts, pitching tips from the influencers themselves and actionable social data to inform campaignsso PR pros can build better relationships and get their stories out to the audiences that matter.
The 2014 Healthcare Pitching Kit is available for free by clicking here.
Cision is a leading provider of public relations software that enables professionals to plan, execute and measure influencer-oriented campaigns in one integrated platform. Communication professionals use Cision to access the worlds largest pitchable media and blogger database, distribute press releases, manage influencer outreach, measure social media activities, and analyze the effectiveness of campaigns. Cision, which recently combined with Vocus, also represents the Gorkana Group, Visible Technologies, PRWeb, Help a Reporter Out (HARO) and iContact brands. Headquartered in Chicago, Cision has over 100,000 customers and maintains offices in Canada, England, France, Germany, Portugal, Sweden, Finland and China. For more information, visit http://www.cision.com or follow @Cision on Twitter.