Citi Bike: Citibank's New York Marketing Coup

Citi Bike: Citibank's New York Marketing Coup
Vikram Pandit stood fidgeting in a park near New York's City Hall, looking owlish in a suit and rimless spectacles. It was May 7, 2012, and he'd had better springs. Citigroup (C), where he was chief executive officer, had recently flunked a government …
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Content Marketing Done Right: AMC Theatres' THE HUNGER GAMES
Content marketing isn't necessarily something new, but how brands and marketers are leveraging new digital technologies to create and promote compelling content is. According to a recent Forrester report, consumers are now finding 70% of the content …
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The Marketing Corner: The Rise of Programmatic Buying
Adele Lassere is a marketing/advertising consultant with 20+ years of experience, freelance writer, and author of “Elements of Buying: A How To Reference Guide on Advertising for Business Owners,” available at Adele was listed on Black …
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