ClickThrough Marketing Uses Google Merchant Centre to Boost Advertiser ROI by 54% with Product Listing Ads in Shopping Searches

(PRWEB UK) 13 March 2013

Product listing ads in UK Google Shopping searches boosted advertising ROI by 54% in their first month, according to digital agency ClickThrough Marketing.

ClickThrough has optimised Google product feeds for several high-profile businesses since UK Shopping searches started moving to a commercial model on February 13.

Its PPC experts found product listing ads cut click costs by 28% compared to traditional AdWords ads, as well as boosting return on investment.

Now the company is encouraging retailers to set up Google Merchant Centre accounts and product listing ads to qualify for a 10% discount from Google before the end of March.

With an average client budget of

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