Bia/Kelsey, San Francisco (PRWEB) December 10, 2013
Closely, a mobile-first technology company that empowers small businesses to participate more effectively in digital marketing today announced a major progression for Perch, its award-winning mobile app. The new app builds the foundation for merchants to watch and learn how their digital activities stack up against select competitors and uncover ways to improve their digital marketing.
Through Perch 2.0, Closely is advancing how it helps SMBs digest and approach digital marketing. Expanding on its real-time monitoring of social, mobile, promotions and reviews activities, the updated app comes with a new user experience and is introducing personalized performance insights that it gathers from the activities of a business and its competitors.
The Perch app captures a unique network profile as each Perch SMB user identifies their competition. Perch 2.0 builds on their SMB Marketplace Graph in two unique ways. By observing and comparing activities on social, promotion, consumer review and photo posts, Perch will begin to deliver insights to each user to help them learn and discover how to improve their competitive position. Secondly, Perch is announcing the first set of Marketplace Partners – premier providers of SMB digital marketing tools that address specific gaps and opportunities that will be uncovered within the Perch experience.
“Small businesses today are inundated with pitches for the latest marketing tools, and services,” said Perry Evans, CEO and founder of Closely. “SMBs know that digital marketing is mission critical, but the noise is just deafening, and they just dont have time to sort it all out. Our approach is unique we start by improving everyday productivity through personalized local intelligence and then serve up insights into their competitive position that the SMB can immediately apply to their digital marketing.”
This evolution of Perch includes the rollout of a three-tiered partnership strategy to bring expertise and relevant content into the Perch app experience. Perch will be working with these partners to deliver highly relevant connections between SMBs and the digital marketing products that are best suited to help them address the gaps and opportunities in their performance. Closely has partnered with the best of-breed companies for key digital marketing categories, including initial partners Constant Contact