CMOs Must Expand Their Tech Skills in the Digital Marketing Era

CMOs Must Expand Their Tech Skills in the Digital Marketing Era
The traditional CMO role, focused solely on marketing campaigns and branding, is becoming obsolete, if it isn't already, says Rona Borre, CEO and founder of recruiting, hiring, and consulting firm Instant Technology. "I don't think a CMO in the …
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New Elcom Release Enhances Marketing Automation, Customer Relationship
Asked what pain points this product attempts to solve, Josh Anstey, vice president of partner engagement at Elcom, told CMSWire.com that many customers use a variety of customer relationship management (CRM) and marketing automation tools. Elcom …
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Marketers Are Putting Their Money and Confidence in Social Media
Business to business (B2B) marketers are utilizing content marketing strategies more and more in the digital age to promote their brands. They're becoming confident in creating content supported by the brand, such as magazines, books, articles, how-to …
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