(PRWEB) December 12, 2013
While ranking factors are a common talking point for SEO websites, never before has a guide been published which succinctly examines the relationship between ranking factors in Google search results. The new guide published by ColinHaller.com examining how ranking factors tie together can be found in full at http://www.colinhaller.com/how-google-ranks-websites/.
According to the guide’s creator, Colin Haller, much of the time invested on SEO talking points is largely a waste of resources. While improving on-page factors is always a useful practice, the relationship between ranking factors espoused by SEO veterans can only be considered murky at best to the average online business owner. With hundreds of factors contributing to search engine rankings, well-meaning SEO professionals and business owners find themselves unable to act upon the multitude of factors that contribute to search engine rankings.
In order to simplify SEO and apply constraints to the typical SEO plan, Haller has created a new guide which provides a working model for search engine rankings. By working within these constraints, webmasters and SEO experts can more appropriately dedicate resources to specific aspects of the SEO campaign to improve results and return on investment.
According to the new guide, webmasters and SEO professionals would be best served by thinking about improving SEO in the same way they would think about improving a Google AdWords campaign. AdWords applies a “quality score” to a webpage for a particular term. This quality score in turn influences the amount an advertiser has to spend in order to appear for that particular term within the AdWords advertising network. According to Haller, Google’s search engine operates in the same manner. On-page factors and domain-wide scores influences the quality score of a website, which in-turn determines the amount of linking power a website will need to rank for a particular term.
The key takeaway from the guide is that understanding that no amount of on-page SEO can make up for a lack of linking power. Having a perfect quality score will not allow an AdWords advertiser to get free advertising. SEO is no different as having a perfect SEO quality score will not allow a page with zero backlinks (either external or internal) to rank for a particular term. According to Haller, understanding this allows making allotting SEO resources a much more simple practice. Websites with a large amount of link authority will benefit immensely from improving on-page factors, whereas websites with low link authority will benefit little from improving on-page factors and instead should instead focus on acquiring additional links as appropriate from other websites.
ColinHaller.com is the personal blog Colin Haller, a digital marketing and search engine optimization consultant operating in the Baltimore and Washington, D.C. areas. The blog focuses on providing marketers with updates and insights on the latest algorithm shifts as well as providing small business owners with strategies and tips for maximizing their online presence. A full list of his digital marketing and consulting services can be found at http://www.colinhaller.com/baltimore-services/.