Companies trade focus groups for social media

Companies trade focus groups for social media
From Kraft Foods to carmaker Nissan, via French supermarket Groupe Casino and Australian clothes maker Lorna Jane, companies are getting excited about using social media for much more than marketing. Michael Lazerow, chief marketing officer of …
Read more on Financial Times

Lester will discuss social media marketing
Join Foster's Daily Democrat's Vice President of Advertising and Marketing, Michelle Lester, for an informative discussion of the various social media sites and how they can help you connect with your current and prospective customers. Lester will …
Read more on Foster’s Daily Democrat

The Downside of Social Media Success
Relying solely on social media to market your business. Since most social media tools are free, there may be a tendency to rely on them to drive your entire marketing efforts, especially if you're seeing results. However, abandoning other marketing …
Read more on NBC Chicago (blog)

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