Compendium — DeMystifying Content Marketing Metrics Webinar

Measuring content marketing seems to elude most marketers. We know, its tough! But, here at Compendium we’ve helped hundreds of companies create strategies and processes to measure their content marketing programs and we’d love to share that knowledge with you. Join Lee Jorgenson, Senior Account Manager at Compendium, as he walks through this four steps process. He’ll teach you how to: – Create Goals Upper Management will Appreciate – Implement and Integrate Tracking Systems – Identify Valuable Actions for Visitors – Examples of: Consumption Goals, Sharing Goals, Lead Generation Goals, Sales Goals and Retention Goals
Video Rating: 5 / 5

1 thought on “Compendium — DeMystifying Content Marketing Metrics Webinar

  1. Lee, nice presentation. As online content writers, it is important that we have instruction and guidance on what the brand wants and needs and I think those things come from having goals and strategies that you mention here.

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