Connected Business Workshop – Digital Basics

Connected Business Workshop – Digital Basics
Event on 2014-03-27 09:30:00

Connected Business Workshops – Digital Basics: how to use the web to make your business more effective 

Following on from September's Connected Business conference and ahead of 2014's event, Barnsley companies are invited to attend a digital business workshop to help you use the web to make your business more effective and successful.
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[endif]–>This workshop is designed to discover how well your business is currently doing online, what people are saying about you, and introducing tools to make your business more effective online.

The workshop will be delivered by Judith Hutchinson of Accessible Marketing and Craig Burgess of Genius Division.

Thursday March 27th, 9.30am – 12.30pm at Barnsley Digital Media Centre. Refreshments provided.

Key learning

Being online is fundamental to the success of any business, but how do you work out which platforms you need to be on, research what people are saying about your business and see what your competitors are doing? And once you've done that, what do you say online about you and your business? This workshop will help you to:

  • Understand what is already being said about your business online – or not as the case may be!
  • Work out the best platforms for your business be it Twitter, Facebook, a website or a directory listing
  • Get the right message out about you and your business
  • Learn about some cool and low cost tools to help you manage being online

Who should attend?

Any business who feels they need to get to grips with their online presence and profiles, and is feeling swamped by the range and reach of communication options out there. Business owners, those with responsibility for marketing, sole traders, start ups, growing businesses should all consider attending.


Judith Hutchinson, Accessible Marketing.
A Chartered Marketer and past Chair of the Chartered Institute of Marketing in South Yorkshire, Judith set up Accessible Marketing in January 2008.  As well as her in-house work for a global law firm and online travel company Judith has helped numerous small businesses to improve their marketing activities ensuing they are utilising the digital environment in the best way possible.

Craig Burgess, Genius Division
Craig spends most of his life as Creative Director for Genius Division, a digital marketing agency that specialises in solutions for businesses that uses digital technology such as mobile phone apps, responsive websites, email marketing and search engine marketing. Outside of Genius Division, he is a part-time lecturer on Wakefield College's highly commended FdA in Web Design course where he teaches web design fundamentals and WordPress and the technology guru on a local radio show.

Other Connected Business Workshops – save the date!

Marketing your business effectively online – 20th March 2014
This workshop will cover how to use the internet to better market your business. We’ll cover writing search engine friendly content and an overview of how search engines work and what they’re looking for, finding places to appropriately market your business, and using social media and blogging to market your business.

Staying safe online – how to manage legal disputes and copyright law – 17th April 2014
This workshop will cover how to make sure you’re safe legally when producing content online, and what to do with copyright or legal disputes. We’ll also cover how you can manage what others are saying about you.




This event is organised by Enterprising Barnsley a programme of Barnsley Council. The Enterprising Barnsley programme is supported financially by the European Union.  The project has attracted £2,259,511 investment into Barnsley from the European Regional Development Fund as part of Europe’s support for the region’s economic development, through the Yorkshire and Humber ERDF Programme.






at Digital Media Centre
County Way
Barnsley, United Kingdom

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