Content Jam 2014: The Secrets of Content Marketing

Content Jam 2014: The Secrets of Content Marketing
Event on 2014-10-02 08:00:00

Content Jam: A one-day interactive conference on Thursday, October 2, 2014

Dive into the art and science of content marketing, the megatrend that is changing marketing forever—for the better.

You may be using social media, search engine optimization, and analytics already, but if you combine these channels, the results don’t just add, they multiply.

At Content Jam on Thursday, October 2nd, experts will share the smartest content marketing tools and techniques.


What is Content Marketing?

Content marketing is the modern method of pulling your audience towards your business. If you can connect with your audience by giving them information that will help them and teach them, some of them will become loyal customers.

Content Jam will give you a blueprint for:

  • Strategy: developing a content strategy
  • Creation: creating compelling, useful content
  • Promotion: helping readers find it
  • Conversion: turning your visitors into leads
  •  Measurement: measuring success

Who Should Attend?

If you’re already marketing on the web, or you’re a small business owner wanting to promote your company in a bootstrap way, even new authors or job seekers. Content Jam will help you take your online marketing to the next level. And if you’re new to Content Marketing, Content Jam is a wonderful introduction.


What exactly is Content Jam?

Content Jam is a one-day conference featuring industry experts sharing their knowledge in a fun and casual environment. In four interactive sessions, you’ll learn how to create, manage, promote, share, and measure your content marketing efforts. You’ll be happy. Your boss will be happy. And most of all, your audience will be happy.


Networking! Did we mention there’ll be networking?


What Will I Learn?

Content Jam is all about distilling the theories and strategies of Content Marketing into easy-to-do tasks you can perform right away. During each of the five interactive sessions, you’ll learn how to write compelling content, how to plan what to write, how to make sure readers find it, how to convert your readers, and how to measure your success.


Event Details

Sessions will take place in dedicated rooms five times over the course of the day. A detailed schedule will be coming soon!

at Columbia College Chicago
600 South Michigan
Chicago, United States

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