Content marketers: Think like a teacher

Content marketers: Think like a teacher
Brands should look to deliver educational content to audiences with a passion for DIY and self-improvement. Self-motivated consumers will connect with the benefits of learning and turn into more conscious and engaged customers. While other marketing …
Read more on Campaign US (blog)

Connecting Paid Search and Content Marketing – By Khaled Azar
A strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Native advertising in the form of …
Read more on FeedFront Magazine (blog)

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