Content Marketing 101: 5 Best Practices for Creating Content in a Cluttered Market

Content Marketing 101: 5 Best Practices for Creating Content in a Cluttered Market
NEW YORK, April 29, 2015 /PRNewswire/ — In recent years, savvy small business marketers have focused their attention on producing quality content that will resonate with customers – new and old – and persuade them to take actions that generate greater …
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4 B2B Content Marketing Predictions for 2015
There's a lot of talk these days about the importance of technology in marketing—and with good reason. Despite expanding CMO budgets, brands struggle to select and deploy marketing technology to power storytelling at scale, particularly in a B2B setting.
Read more on The Content Standard by Skyword

Why content marketing matters
At its root, the idea of content marketing is really about the creation and sharing of content that “hooks” a reader and eventually turn these prospects into customers. Obviously, the type of content that is produced must be somewhat related to what is …
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