Content Marketing – A Conversation with AWeber and Joe Pulizzi

Content Marketing - A Conversation with AWeber and Joe Pulizzi

We recently spoke with Joe Pulizzi, aka the “Godfather of Content Marketing” about how to get the most out of your content marketing efforts. Drawing on several topics from his new book, Managing Content Marketing, the conversation covered: * How to identify your best niches and become an expert in them. * Why you need to pay more attention to your customers’ buying cycle than your sales cycle. * How to use customer pain points to create content that gets more traffic and leads. * Ways to not just repackage content, but reimagine it and stretch its value for different audiences. * Which stats and analytics you need to know (and which ones execs don’t care about). Share your thoughts in the Comments section or the AWeber blog here: www.aweber.com Interview of Joe Pulizzi, Content Marketing Institute, by Hunter Boyle, AWeber, February 2012.

4 Replies to “Content Marketing – A Conversation with AWeber and Joe Pulizzi”

  1. @bbdsaqg My account is going mental with $1300 to $2400 per day. You’ve gotta find the right niche, a hot niche ready to buy. Check this if you wana learn how > bit.ly/Pbon9m?=ikpdbl

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