Content Marketing and the Power of Story | Content Marketing World

The opening video from Content Marketing World on “The Power of Story”. The idea of this video is that content marketing has been around for hundreds of years, but just now has it really gained prominent attention, where about 25% of marketing budgets are devoted to content marketing. Includes case studies from LEGO, John Deere, Blendtec, American Express and more.

4 Replies to “Content Marketing and the Power of Story | Content Marketing World”

  1. Very nice history of “Content Marketing”. It is the Hot New Thing but apparently marketers in days gone by had the same idea. It’s still worthwhile as long as it all comes back to good content & STORY

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