Content Marketing Belongs on Radio

Content Marketing Belongs on Radio
Advertising agencies, once the kings of creating commercials, are now shifting to “content marketing” campaigns, focusing on the lifestyle of their clients' products or services. Rather than creating 30-second spots for radio or television, agencies …
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The 5 Objectives of Content Marketing Strategy
Content marketing has been one of the important marketing strategies in today's society especially when information for consumers are often overloaded. Brands are competing aggressively for today's mass consumers attention when most of the time, …
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