Content Marketing: Beyond “Liking” and Tweeting

Content Marketing: Beyond “Liking” and Tweeting
Event on 2012-10-02 18:00:00

Content marketing is referred to by many names: branded content, blogging, digital storytelling, custom publishing, and the list goes on. But, no matter what term is used, experts agree that a well-planned campaign can provide a plethora of benefits for a growing business.

Please join the New York Technology Council and Ruben Quinones, Director of New Media at Path Interactive, for an in-depth presentation on how to build an effective content marketing campaign that will drive traffic, increase social media engagement, build authority, gain customer loyalty and encourage lead generation. Questions will include:

  • How do you measure the effectiveness of your campaign?
  • Which social media platforms are best for content marketing?
  • How do you segment your audience and tailor the messaging?
  • Why is Facebook's new layout a great platform for content marketing?
  • What tools are available to help track, analyze and interpret visitor data?

Case studies and current trends will also be discussed.


Ruben Quinones, Director of New Media, Path Interactive

Ruben Quinones is the Director of New Media at Path Interactive where he provides forward thinking leadership including strategic consulting, key project management for client digital strategy and execution including paid media, web development, search optimization, social marketing, and content marketing projects.

Ruben is also an adjunct professor at NYU teaching search engine optimization and “Examining Social Media Networks for Brand Value”, courses in the Digital Media Marketing Certificate Program.

A seasoned online marketing professional, prior to joining Path Interactive, Ruben’s related experience includes founding and marketing a one of the Internet’s first vertical search directories, directed at property managers, and was an advertising internet consultant for Verizon Information Services for national and regional brands.

at TBA- New York Metro Area
1375 Broadway
New York, United States

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