Content Marketing Boosts LinkedIn Ad Revenue

Content Marketing Boosts LinkedIn Ad Revenue
Companies that ignore content marketing do so at their own risk. According to new figures, content marketing is now responsible for roughly 40 percent of LinkedIn's total ad revenue. During the first three months of 2015, LinkedIn generated revenue of …
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The Importance of Asking “Why?” in Content Marketing
This applies first to your content marketing strategy session. Sure, you've heard about content marketing and how critical it is to proving value, but if you haven't considered the “Why?” for your business, stop what you're doing and go back to the …
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