Content Marketing – Challenges, Planning & Learning Opportunities

Content Marketing – Challenges, Planning & Learning Opportunities
Event on 2016-08-16 18:00:00
The AMA presents a digital marketing focused event on content marketing! Join Christine Brownlow, Manager of Brand and Digital at Hendrick Motorsports, as she reviews the challenges planning and strategy behind their content marketing mindset. She will be covering the following: Challenges of Content Marketing How Hendrick Motorsports Plans their Content Marketing How to Work with a Team of Contributors How your Content Marketing Strategy Fits in the Full Strategy Successes and Failures of Content Marketing Doors open at 6pm and the presentation will start at 6:30pm. Join us afterwards at Unknown Brewery for a pint to discuss the presentation! Light refreshments will be provided by our sponsor UNION.co. Brownlow is responsible for overseeing the creation and execution of engaging digital campaigns for Hendrick Motorsports. She also manages content strategy and works with over 30 partners on collaborative digital campaigns. Brownlow has over 10 years of experience in the communication field with the majority of her experience in the world of racing. Prior to joining Hendrick Motorsports in 2014, Brownlow was senior account executive at Taylor and Sports Dimensions. She also served in various communications roles at Richard Childress Racing and NASCAR. Parking: There is ample street parking. Thank you to our host and sponsor UNION.co!

at Union
421 Penman Street
Charlotte, United States

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