Content marketing: Changing the rules of the game for marketers

Content marketing: Changing the rules of the game for marketers
With 100 per cent agreement, it seemed like pretty much an open-and-shut case in favour of content marketing. But the discussion also threw up actual execution challenges that bog down marketers as they find their way to establishing their brands in …
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How Content Marketing Expands the Reach of Your Event
Brands such as Coca-Cola, Kraft Foods, and Red Bull use content marketing—creating and publishing information without a hard sell—to build recognition, trust, and loyalty. Planners also can try the technique to generate buzz and excitement before …
Read more on BizBash

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